IPL

Television

IPL 2025: Irfan Pathan dropped from commentary team over alleged bias

One player reportedly even blocked Pathan’s number on his phone, upset over comments Pathan made about him during the Australia series.

How it Works

India AdEx set for short-term hit if CCI probe and seizures continue at top ad firms

The Competition Commission of India's (CCI) probe into advertising firms will lead to a short-term contraction as brands and agencies reevaluate procurement practices and financial governance. The biggest impact may be seen in traditional media, where high-value transactions and bulk media buys are more susceptible to scrutiny, say experts.

Brand Marketing

From Pushpa swag to IPL drip, India's growing craze for merchandise

Experts estimate L&M sales in India at approximately $2 billion this year, compared to $356 billion globally. L&M industry grew by 4.6% in 2023 and is projected to maintain a healthy CAGR of 4.5% through to 2032.

Television

Mega IPL auction to take place in Saudi Arabia on Nov 24 and 25

The 10 franchises collectively have around ₹641.5 crore available for the 204 slots, of which 70 are reserved for overseas players.

How it Works

Reliance-Disney merger: CCI releases 48 page order, parties agree to not bundle cricket ad slots

As part of seeking the regulator's approval, the parties have voluntarily agreed that they will not bundle TV ad slots for IPL, ICC and BCCI cricketing rights till the end of existing rights. Also, the parties will sell seven TV channels, including Hungama and Super Hungama.

How it Works

Health Ministry urges BCCI, SAI to avoid promoting surrogate advertising of alcohol & tobacco

In a letter to BCCI President Roger Binny and SAI Director General Sandip Pradhan on Thursday, Dr. Atul Goel, Director of Health Services, requested both organizations to sign an anti-tobacco Declaration of Interest form.

Brand Marketing

E-commerce and gaming leading the show as top advertisers for IPL 2024

The top advertisers in this period are Parle Products, Sporta Technologies (Dream11), Playgames 24*7 (My11circle), Vishnu Packaging (Vimal Elaichi Pan Masala) and K P Pan Foods (Kamla Pasand Silver Coated Elaichi).

Advertising

IPL Ads: Wondrlab’s new spot for PayZapp by HDFC Bank gets RCB Players to sell, literally

Ravi Santhanam, Group Head, Chief Marketing Officer & Head - Direct to Consumer Business, HDFC Bank, says, "PayZapp's partnership with RCB is a strategic move to leverage the cricket season extravaganza."

Brand Marketing

BCCI's April 16 meeting with franchise owners cancelled?

The IPL franchise owners meeting was to be held on April 16 with discussions likely around the mega auction due later this year, among other key focus areas.

Brand Marketing

EaseMyTrip partners with Rajasthan Royals as Official Travel and Experience Partner

As part of the tie-up, the Royals will be seen endorsing the value-add being brought to the franchise through EaseMyTrip's travel bookings services. The partnership will come to life in the form of engaging and entertaining pieces of digital content - something that the Royals are renowned for.

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