Advertising
Google ads costs soar: CPCs up 30%-100% across key industries, brands are fighting back
Brazil suspends Meta's new AI privacy policy
ANDP’s preventive measures put a hold on the processing of personal data across all of Meta products, including those of people who don’t use any of the company’s platforms.
ANDP said that there is "imminent risk of serious and irreparable or difficult-to-repair damage to the fundamental rights of affected holders.” (Representative Image: Dima Solomin via Unsplash)
Meta’s new privacy policy for the use of personal data to train generative artificial intelligence systems has been suspended in Brazil by its National Data Protection Authority (ANDP) with immediate effect.
ANDP’s preventive measures put a hold on the processing of personal data across all of Meta products, including those of people who don’t use any of the company’s platforms.
The fine for non-compliance has been set at 50,000 reais ($8,836.58) daily by the authority.
ANDP said that there is "imminent risk of serious and irreparable or difficult-to-repair damage to the fundamental rights of affected holders.”
The social media giant will have to modify its privacy policy to exclude the processing of personal data for gen AI training, the authority said. Additionally, Meta will have to issue an official statement mentioning that it has suspended the processing of personal data for said purposes.
In a statement, Meta said that it was “disappointed” by the ANDP’s decision. It added that the decision is a “setback in innovation” and will only delay the benefits of AI to the people of Brazil.
"We are more transparent than many players in this industry who have used public content to train their models and products. Our approach complies with privacy laws and regulations in Brazil,” the company said.
SPOTLIGHT
An unmissable platform for decision-makers and innovators, the Global Pioneers Summit in March 2025 is all about exchanging ground-breaking ideas and building connections that matter. Hear from visionary leaders like Prabha Narasimhan, MD and CEO, Colgate-Palmolive (India), on how to unlock the power of transformative creativity in organizations.
Read MoreStoryboard18 Global Pioneers Summit: Devika Bulchandani to spotlight transformative creativity
To be held in March 2025, the Global Pioneers Summit is a celebration and exploration of the transformative potential of creativity, empowering individuals and businesses to craft a future that resonates with purpose and vision.