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Air India on Tuesday announced the launch of its new in-flight magazine called ‘namaste.ai' which replaces the bilingual magazine Shubh Yatra.
The magazine is now available on all the domestic and international Air India flights. The first issue of namaste.ai featured a cover story on JRD Tata, hailed as the father of Indian aviation, to mark his birth anniversary on July 29. Tata founded the airline 90 years ago.
The 88-page-long magazine is the first to be released since Air India returned to the Tata Group after 69 years. Campbell Wilson, CEO and MD, Air India, wrote in the magazine, “A new Air India is taking off and we are eager for your feedback as we make progress.”
He further wrote, “The name namaste.ai comes from the Indian greeting. Apart from being a land of diverse geographies, people, and cultures, India is known for its warm hospitality. Through namaste.ai, we will attempt to give our guests a glimpse of all that and more. We want to enhance our guests’ experience of flying with us even more pleasurable.”
The leaders highlighted how AI is emerging as a critical enabler in this shift from marketing’s traditional focus on new customers to a more sustainable model of driving growth from existing accounts.
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