Biz Moves: Almond Branding, Crayons Advertising and Sociapa

A round-up of the agencies who have scored new clients and big businesses. Catch the key business wins and new accounts bagged by the country’s leading legacy and new agencies.

Almond Branding and Milma

Kerala Co-operative Milk Marketing Federation (KCMMF), commonly known as Milma, has partnered with Almond Branding, a design agency, to revamp its branding and packaging. Milma collaborated with the agency to create a cohesive brand identity that appeals to the youth while retaining Milma's traditional values. One taste, One quality was the new mission.

The agency's team began by revamping the Milma logo, and also revamped the packaging design for Milma's top three selling products, Milk, Ghee, and Curd, which contribute to 97 percent of Milma's revenue. The Malayalam tagline, which loosely translates to "Goodness that Kerala wakes up to" was incorporated on all the new packaging to create a constant element of trust and recall.

Crayons Advertising and Cornitos

Integrated advertising agency Crayons Advertising has been appointed as the integrated communications partner by Cornitos, a healthy snacking brand. Through this partnership, the brand aims to expand its reach and penetrate deeper across all channels on a pan India level through strategic inputs leading to high-impact marketing, and strong communication ideas.

Sociapa and Kesari Golden Sugar

Marketing agency Sociapa has won the digital mandate of Kesari Golden Sugar, which is owned by Tatva Health & Wellness. As per the mandate, the responsibilities of the agency will include looking into website development, social media marketing, public relations and offline creative design and development.

Compiled by Kashmeera Sambamurthy