Digital
Leading with purpose creates wins for consumers, community and country: Hina Nagarajan of Diageo India
Biz Moves: Havas Media Group Verve Media, Art-E Mediatech and ODN bag new businesses
Keep up with all the key business wins and the account movements.
Biryani brand Paradise Biryani has appointed Havas Group India's Havas Media Group as its media agency-on-record (AOR). The responsibilities include looking into the brand’s media strategy across all offline and digital media channels.(Representative Image: Joe Neric via Unsplash)
A round-up of the agencies who have scored new clients and big businesses. Catch the key business wins and new accounts bagged by the country’s leading legacy and new agencies.
Havas Media Group and Paradise Biryani
Biryani brand Paradise Biryani has appointed Havas Media Group as its media agency-on-record (AOR). The media agency, which is a part of Havas Group India, its responsibilities will be handled by the agency's Gurugram office. The integrated mandate of the agency includes looking into the brand’s media strategy across all offline and digital media channels.
Verve Media and Chokore
Digital marketing agency Verve Media has won the search engine optimisation (SEO) mandate for Chokore, a fashion accessories brand. The responsibilities of the agency include coming up with effective strategies in order to improve brand awareness through their SEO services. Further, the agency aims to position the brand on the top of search engines among its competitors in the next one year.
Art-E Mediatech and Hathi Mustard Oil
Creative and media agency Art-E Mediatech has bagged the creative and digital mandate of Hathi Mustard oil. The account, which was won post a multi-agency pitch will be handled by the agency’s Delhi office.
As per the mandate, the agency will look into enhancing the brand’s digital presence. This is through formulating and executing social media strategies, cross-medium communication strategies and influencer marketing strategies in order to increase the visibility of the brand.
ODN and Fackelmann
Open Doors Now (ODN) has won the e-commerce creative mandate for German kitchenware brand Fackelmann. The responsibilities of the agency would include developing e-commerce creatives and ‘Shop Now’ content for the brand’s entire range of products in India.
As per the mandate, the agency will develop e-commerce catalogues, lifestyle imagery and A+ content. Further, it also includes developing product listings (which are SEO optimised) and descriptions for Amazon and Flipkart.
Compiled by Kashmeera Sambamurthy
SPOTLIGHT
At the Storyboard18 DNPA Conclave 2025, Union Minister Ashwini Vaishnaw spotlighted the critical role of traditional media in an evolving digital landscape. He emphasized that such gatherings can aid the govt in formulating more effective policies for a balanced and sustainable media ecosystem.
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