Biz Moves: The Minimalist, mSix&Partners, Garage Group, Social Panga and Scrollin Media win accounts

A round-up of the agencies who have scored new clients and big businesses. Catch the key business wins and new accounts bagged by the country’s leading legacy and new agencies.

The Minimalist and Schwarzkopf

Creative solutions company The Minimalist has won the digital creative media mandate for Schwarzkopf’s consumer business line. The account, which was won post a multi-agency pitch will see the agency build and execute social media channel strategy, management of the brand’s social media platforms and create inventive moment marketing solutions for Schwarzkopf At Home brand.

mSix&Partners and Dr. Reddy’s OTC business

Global media, commerce and content agency has bagged the integrated media mandate of Dr. Reddy’s OTC business. The account, which was won post a multi-agency pitch, will see the agency leverage its data and tech-driven approach to drive business growth for the brand.

Further, the agency’s concentration will be on coming up with detailed micro-marketing solutions, using its vast experience in media planning, execution and measurement where their focus would be on the regional audience of the brand.

Garage Group and Bodycare International

After a multi-agency pitch, full-service creative agency Garage Group has bagged the creative mandate of Bodycare International. The mandate, which includes strengthening the brand’s image and recall through the development of campaigns, will be managed by the agency’s Delhi NCR branch.

Social Panga and Carl Zeiss Vision Care India

Digital marketing agency Social Panga has won the mandate of Carl Zeiss Vision Care India through a multi-agency pitch. The agency’s mandate will include scaling the brand’s digital presence, coming up with innovative strategies and narrative, followed by crafting brand communication, response, and looking into reputation management. Further, the agency will also work towards building the brand as a go-to-eye care segment in India.

Scrollin Media and Frugivore

360 degree marketing agency Scrollin Media has won the digital mandate of Frugivore. The account, which was won post a multi-agency pitch, will be handled by the agency’s Delhi branch. The responsibilities of the agency include formulating and executing social, cross-medium communication, performance marketing and influencer marketing strategies.

Compiled by Kashmeera Sambamurthy