Budget 2024: Punit Goenka foresees golden era for media and entertainment

According to Goenka, the combination of youth and technology certainly holds immense potential and can lead to exciting new opportunities for content distribution and monetization, boosting the growth of the M&E sector at large.

By  Storyboard18| Feb 1, 2024 5:41 PM

Punit Goenka, MD and CEO of ZEE Entertainment Enterprises Ltd., lauds the government's economic reforms on Budget day.

“The Government’s efforts to boost India’s economy through structured policy reforms will accelerate the development of our nation over the next few years. The steps taken by the finance minister to empower the youth by fuelling the entrepreneurial spirit and fostering innovation in technology through initiatives like the 1 lakh crore research corpus, creates a golden era for sunrise sectors such as media and entertainment,” he said.

“The combination of youth and technology certainly holds immense potential and can lead to exciting new opportunities for content distribution and monetization, boosting the growth of the M&E sector at large,” Goenka added.

Goenka has been vocal about government initiatives. He even attended the grand Ram Mandir opening on January 22, 2024, the same day the $10 billion Zee-Sony faced termination.

On January 25, 2024, Goenka addressed Zee employees speaking about changing dynamics and opportunities in the media and entertainment space.

“Our industry is witnessing rapid changes, and these winds of change are giving us a new shape. We have to mould ourselves to be well-positioned in order to capitalise on the opportunities coming our way. We have been leaders over the last 3 decades and have delivered value to our stakeholders, year on year.We need to continue building on this momentum and fire on all cylinders,” he said.

First Published onFeb 1, 2024 4:25 PM

SPOTLIGHT

Brand MakersDil Ka Jod Hai, Tootega Nahin

"The raucous, almost deafening, cuss words from the heartland that Piyush Pandey used with gay abandon turned things upside down in the old world order."

Read More

The new face of the browser: Who’s building AI-first browsers, what they do and how they could upend advertising

From OpenAI’s ChatGPT-powered Atlas to Microsoft’s Copilot-enabled Edge, a new generation of AI-first browsers is transforming how people search, surf and interact online — and reshaping the future of digital advertising.