Advertising
Global Mergers, Local Ripples: Consolidations reshape India's ad land as clients seek 'single-window' partners
Cannes Lions 2023: Unilever, P&G India, Mondelez India, PepsiCo shortlisted
No Indian work won in categories such as Pharma, Health & Wellness, Outdoor, Print & Publishing and Radio & Audio Lions, and Lions Health and United Nations Foundation Grand Prix for Good.
Indian agencies have got 69 shortlists in Cannes Lions, so far, and most of them are for new-age campaign.
India hasn’t picked a Lion, so far, at the ongoing Cannes Lions International Festival of Creativity. No Indian work won in categories such as Pharma, Health & Wellness, Outdoor, Print & Publishing and Radio & Audio Lions, and Lions Health and United Nations Foundation Grand Prix for Good. However, the good news is that Indian agencies have got 70 shortlists, so far, and most of them are for new-age campaigns. Today, winners of Entertainment Lions, Entertainment Lions for Gaming, Entertainment Lions for Music and Entertainment Lions for Sport, Design, Digital Craft, Film Craft, and Industry Craft Lions will be announced. India has a bunch of shortlists in some of these categories.
Now, over to today’s shortlist report.
Creative Effectiveness Lions
India sent 16 entries in this category. Ogilvy India and Wavemaker India’s campaign ‘Shah Rukh Khan – My Ad’ picked three shortlists. Leo Burnett India got one shortlist for P&G’s ‘The Missing Chapter’ campaign for brand Whisper.
Film Lions
69 Indian ad films were sent to Cannes Lions this year. Of which only, Law & Kenneth Saatchi & Saatchi and Early Man Film’s got shortlisted. Their films 'Restaurant' and 'Airport' for Zepto's got one shortlist each. Enormous Brands and Vanilla Films got shortlisted film for Asahi India's ad film.
Creative Business Transformation Lions
Of the 10 entries that India sent in this category, two campaigns are in the final round. Unilever’s ‘Suvidha Centre’ by VML&R India got two shortlists. Leo Burnett India’s ‘Smart Farm’ campaign got one shortlist.
Creative Strategy Lions
In this category, 47 entries were sent by India, of which only Leo Burnett India got two shortlists for P&G’s ‘The Missing Chapter’ campaign for brand Whisper.
Mobile Lions
India has got only one shortlist in the category. Ogilvy India and David Communications has bagged it for ITC's campaign 'Fiama Talking Memes'.
No Indian work qualified in the Creative Commerce Lions.
SPOTLIGHT
As India eyes global leadership in media, entertainment and gaming, Storyboard18's Digital Entertainment Summit, set to take place on June 27 in the capital, will spotlight the bold strategies, policy pathways and creative innovations shaping the future of the industry.
Read MoreIN PHOTOS: At Global Pioneers Summit, visionaries chart the future of business and creativity
From the chiefs of Nestle, Diageo, Colgate, PepsiCo, Zetwerk and CRED to AI visionaries, marketing mavens, top creators, ad legends and leading global agencies' CEOs, the brightest minds converged at the Storyboard18 Global Pioneers Summit for an action-packed day of meaningful dialogues on creativity, commerce and culture.