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Global news: HSBC picks Omnicom Media Group as its media agency
Following a six-month review, global banking major HSBC selected Omnicom Media Group as its media partner.
Leading WPP media investments firm Mindshare handled the media planning and buying of the global bank for 13 years before they switched to Omnicom in 2018. (Representational image by Miikka Luotio via Unsplash)
Following a six-month long competitive pitch, Omnicom Media Group has successfully retained the media planning and buying account of banking major HSBC.
Omnicom-owned PHD Media had been handling the British Bank’s media planning and buying since 2018. In October last year, HSBC initiated a global review of its media account.
Leading WPP media investments firm Mindshare handled the media planning and buying of the global bank for 13 years before they switched to Omnicom in 2018.
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