HUL in talks to potentially sell Pureit water purifier business

The FMCG giant has been in talks with prospective buyers, exploring the possibility of the sale. However, no formal decision has been made yet, as per moneycontrol.

By  Storyboard18| Mar 28, 2024 5:52 PM

Hindustan Unilever (HUL) is potentially planning to sell its Pureit water purifier business, reported moneycontrol.

As per reports, the company has been in talks with prospective buyers, exploring the possibility of the sale. However, no formal decision has been made yet.

HUL has been having informal discussions with prospective buyers, including bulge bracket private equity funds. Moneycontrol reported that the discussions have been focusing more on valuations more than anything else.

HUL entered the water purifier business in 2004, taking on Eureka Forbes and Kent who were already established in the business.

Tags
First Published onMar 28, 2024 5:52 PM

SPOTLIGHT

Brand MarketingAI, storytelling or speed: What’s the new B2B marketing edge?

Today’s B2B marketers wear many hats: strategist, technologist, and storyteller.

Read More

GIFT City powers Gandhinagar’s bid to be ‘next Bengaluru’ with $64 billion GCC growth

The GCC's expansion is not limited to GIFT City. These centres are also accelerating in tier-2 locations such as Bhubaneshwar, Coimbatore, Kochi, and Chandigarh, where promising talent pools are attracting interest