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MIB urges private satellite TV Channels to fulfill public service broadcasting duties
The advisory, originally issued on 30.01.2023, aimed to guide broadcasters on content, accounting, reporting, and identification of PSB Obligations.
The four-week rolling average was initially implemented upon the resumption of news genre ratings after a 17-month hiatus prompted by the alleged TRP scam (Representative Image: Jesus Loves Austin Via Unsplash)
The Ministry of Information and Broadcasting(MIB) has issued an advisory on Tuesday, once again drawing the attention of all private satellite TV channels to undertake Public Service Broadcasting (PSB) in accordance with Clause 35 of the Guidelines for Uplinking and Downlinking of Satellite Television Channels in India, dated 09.11.2022. The advisory, originally issued on 30.01.2023, aimed to guide broadcasters on content, accounting, reporting, and identification of PSB Obligations.
As part of the compliance process, channels were instructed to file monthly reports starting from 01.03.2023. To facilitate an easy and efficient procedure for PSB obligations, the Ministry also provided broadcasters with a bulk uploading facility for online filing of the PSB Report on the Broadcast Seva Portal (BS Portal).
To ensure the timely fulfillment of PSB obligations, the Ministry reiterates its directive to all private satellite TV channels authorized by MIB to upload their monthly PSB Reports on the BS Portal no later than the 7th day of the following month.
This advisory is issued with the approval of the Competent Authority, and the Ministry expects full compliance from all broadcasters to further strengthen the reach and impact of public service broadcasting in the country.
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