Publicis makes changes to its work-from-home policy

Publicis Groupe chairman and CEO Arthur Sadoun discussed the requirements of the new policy in a YouTube video.

By  Storyboard18| Oct 4, 2023 6:29 PM
Earlier this month, Sadoun announced the company's return-to-office plan, which will be effective from January, 1, 2024. As per the new mandate, the network's employees are expected to work in the office three days a week and be present every Monday. (Image: Publicis Groupe via YouTube)

French ad network Publicis wants all its employees globally to return to the office three days a week, including mandatory presence on Mondays and no consecutive remote working days beginning on January 1, 2024.

Publicis Groupe chairman and CEO Arthur Sadoun discussed the requirements of the new policy in a YouTube video. He said, while the agency network has made efforts to maintain the “best of both in-person and remote working” since the start of the pandemic, there is a disproportionate part of remote working is “actually leading to siloed work, less collaboration, sometimes stunted creativity, fewer innovation and decreasing productivity.”

The new policy will require all employees globally to be in the office — either Publicis’ or their clients’ — for a minimum of three days a week. No one will be permitted to work remotely for more than one consecutive day will be permitted. Everyone will also need to be in-person on Mondays. Medical exceptions and remote contracts already established will be honored.

First Published onOct 4, 2023 6:29 PM

The Grand Irony: Agencies That Built Brands, Forgot to Build For Themselves

Despite being the original architects of global brands, advertising holding companies are collapsing in market value because they still sell human hours while the world now rewards scalable, self-learning systems.