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Global Mergers, Local Ripples: Consolidations reshape India's ad land as clients seek 'single-window' partners
Sony has issued a statement clarifying that they have not been in talks with Arha Media and Broadcasting.
"We at Sony Pictures Networks India (SPNI) respectfully clarify that the speculation regarding our acquisition of a stake in the OTT platform, Aha, is completely unfounded and not based on facts,” said the statement. Media reports suggested, Sony Group’s India arm was looking to acquire at least a 26 percent stake in Arha Media and Broadcasting which owns regional OTT platform aha.
The deal was to be valued at approximately Rs. 1500 crore, said reports. The predominately Telugu-oriented content streaming platform has over 2.5 million subscribers and is one of the top Telugu OTT platforms in India and its diaspora markets like the United States.
Arha Media is in talks with Sun TV as well for a similar stake, as per reports. Sun TV is looking to consolidate its presence in the regional language content space. KPMG Corporate Finance is the advisory to Arha for the sale.
As India eyes global leadership in media, entertainment and gaming, Storyboard18's Digital Entertainment Summit, set to take place on June 27 in the capital, will spotlight the bold strategies, policy pathways and creative innovations shaping the future of the industry.
Read MoreFrom the chiefs of Nestle, Diageo, Colgate, PepsiCo, Zetwerk and CRED to AI visionaries, marketing mavens, top creators, ad legends and leading global agencies' CEOs, the brightest minds converged at the Storyboard18 Global Pioneers Summit for an action-packed day of meaningful dialogues on creativity, commerce and culture.