Agency News
'Why buy a network that even Dentsu couldn’t fix?': Inside the gamble of Dentsu's international arm sale
On the 11th of October 2023, at a ceremony held in Dubai, Span Communications was bestowed with the Asian Leadership Award for marketing excellence in travel and tourism.
Span Communications' chief executive officer, Naresh Kheterpal, stated, "Receiving the Asian Leadership Award for Marketing Excellence in Travel and Tourism is a source of immense pride. It is a validation of our tireless efforts in bringing the enchantment of travel to life through compelling communication."
The agency, equipped with a media buying arm, wields media planning and buying capabilities, ensuring that its clients' stories are amplified across platforms and regions.
According to LinkedIn’s research with over 1,700 B2B tech buyers, video storytelling has emerged as the most trusted, engaging, and effective format for B2B marketers. But what’s driving this shift towards video in B2B? (Image Source: Unsplash)
Read MoreIndia’s parliamentary panel warns fake news threatens democracy, markets and media credibility, urging stronger regulation, fact-checking, AI oversight and global cooperation.