Digital
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Tata and Jaguar Land Rover partner for next-gen EV tech
The ‘Avinya’ concept, first showcased in 2022, is engineered to provide a class-leading in-cabin experience with next-generation connectivity and ADAS. Interestingly, Tata’s recently facelifted SUVs Harrier and Safari were developed off JLR’s D8 platform.
Tata’s recently facelifted SUVs Harrier and Safari were also developed off JLR’s D8 platform. (Representative Image: Unsplash)
By Vivek Dubey
Homegrown electric vehicle (EV) manufacturer Tata Passenger Electric Mobility Ltd (TPEM) and British luxury vehicle manufacturer Jaguar Land Rover (JLR), both subsidiaries of Tata Motors Limited (TML), have signed a Memorandum of Understanding (MoU) to license JLR’s Electrified Modular Architecture (EMA) platform for TPEM’s ‘Avinya’ series of ‘premium pure electric’ vehicles. In addition, TPEM and JLR will enter into an Engineering Services Agreement (ESA) to support TPEM’s change content requirements for the first vehicle development.
The EMA platform, optimised for native battery electric vehicle (BEV) proportions, will underpin JLR’s next generation of ‘pure electric’ mid-sized sports utility vehicles (SUVs) for international markets from 2025. The company also claims that the EMA platform will have a highly integrated propulsion system (cell-to-pack battery technology, battery management and charging system) to deliver world-class vehicle efficiency and range.
The ‘Avinya’ concept, first showcased in 2022, is engineered to provide a class-leading in-cabin experience with next-generation connectivity, advanced driver assistance systems (ADAS), performance, refinement and safety. Interestingly, Tata’s recently facelifted SUVs Harrier and Safari were also developed off JLR’s D8 platform.
SPOTLIGHT
At the Storyboard18 DNPA Conclave 2025, Union Minister Ashwini Vaishnaw spotlighted the critical role of traditional media in an evolving digital landscape. He emphasized that such gatherings can aid the govt in formulating more effective policies for a balanced and sustainable media ecosystem.
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From the chiefs of Nestle, Diageo, Colgate, PepsiCo, Zetwerk and CRED to AI visionaries, marketing mavens, top creators, ad legends and leading global agencies' CEOs, the brightest minds converged at the Storyboard18 Global Pioneers Summit for an action-packed day of meaningful dialogues on creativity, commerce and culture.