Digital
Leading with purpose creates wins for consumers, community and country: Hina Nagarajan of Diageo India
Ad spends on LinkedIn | Maruti Suzuki's Q2 result | LS Digital’s steady rise
Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.
LinkedIn’s CPM rates in India are up to 15-20% higher than other social media platforms
High costs and limited returns- Ad spends on LinkedIn likely to go down 20%
Brands are rethinking their advertising investment in LinkedIn ads as CPM rates on the platform have more than doubled in the past two years. The rates currently stand at 15-20% higher than other social media platforms.
Maruti Suzuki's Q2 result: Profit down 17.4%, revenue flat, export sales up
Maruti Suzuki's Q2 result: The Company sold a total of 541,550 vehicles during the quarter, of which the domestic market volume was 463,834 vehicles and the export volume was 77,716 vehicles.
Agency In Focus: Challenger firm LS Digital's rise in the advertising world
By capitalizing on programs such as the Google Marketing Platform (GMP) and the Direct-to-Consumer Acceleration Program (DAP), LS Digital was able to sidestep the common challenges associated with late market entry.
Truecaller urges TRAI to allow telcos to work with third party apps to curb spam: Report
In its suggestions to the Telecom Regulatory Authority of India (TRAI) to regulate spam, Truecaller asked to allow telcos to work with third-party apps for AI-enabled spam solutions.
Flipkart's advertising income jumps 51% to Rs 5,000 crore in FY2024: Report
Flipkart revenue stood at Rs 17,907 crore in 2023-24 while losses fell by 41 percent to Rs 2,358 crore.
SPOTLIGHT
At the Storyboard18 DNPA Conclave 2025, Union Minister Ashwini Vaishnaw spotlighted the critical role of traditional media in an evolving digital landscape. He emphasized that such gatherings can aid the govt in formulating more effective policies for a balanced and sustainable media ecosystem.
Read MoreIN PHOTOS: At Global Pioneers Summit, visionaries chart the future of business and creativity
From the chiefs of Nestle, Diageo, Colgate, PepsiCo, Zetwerk and CRED to AI visionaries, marketing mavens, top creators, ad legends and leading global agencies' CEOs, the brightest minds converged at the Storyboard18 Global Pioneers Summit for an action-packed day of meaningful dialogues on creativity, commerce and culture.