Digital
Online gaming in India is among the world’s most vibrant, says MoS I&B Dr L Murugan at Storyboard18 DES 2025
Brand tax explained | Big salary gaps in Indian communications | Meta and Google bend ad rules
Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.
From Mahindra & Mahindra, Tata Group to ICICI and HSBC, the issue of charging GST on brands and logos used by subsidiaries is complex, with valid arguments on both sides. But one thing is sure, the practical challenges and unintended consequences of ‘brand tax’ require clear guidelines and careful consideration of the broader economic impact.
Brand Tax': Experts urge for clear guidelines, say 'brand subscription fee' can hinder innovation, growth
The tax department urges conglomerates to charge ‘royalty’ fees from their subsidiaries for use of brand names and logos and subsequently pay 18% goods and services tax (GST) on that. Experts discuss how just is this 'brand tax'.
Breaking: TRAI releases consultation papers on telecommunication services interconnection regulations and DAS audit manual
Stakeholders are invited to submit their written comments on the consultation paper by September 6. Counter-comments, if any, may be submitted by September 20.
Meta and Google bend ad rules; worked with Publicis-owned Spark Foundry in 'secret ad deal' to target minors
The alleged deal also violated the policies against the circumvention of guidelines, or “proxy targeting”.
Big salary gaps in Indian communications: Freshers start low, women hit glass ceiling
Is a career in communications worth it? Salary discrepancies might make you think twice.
Ghatkopar hoarding case: Bombay HC finds no merit in claims of Ego Media owner, dismisses plea
The Court said that there was no impairment in the mandated procedure, no legal infirmity in remand orders, and no merits in the contention that his arrest was illegal.
Stay tuned to Storyboard18's FAST FIVE from the world of advertising, marketing and business of brands.
SPOTLIGHT
As India eyes global leadership in media, entertainment and gaming, Storyboard18's Digital Entertainment Summit, set to take place on June 27 in the capital, will spotlight the bold strategies, policy pathways and creative innovations shaping the future of the industry.
Read MoreIN PHOTOS: At Global Pioneers Summit, visionaries chart the future of business and creativity
From the chiefs of Nestle, Diageo, Colgate, PepsiCo, Zetwerk and CRED to AI visionaries, marketing mavens, top creators, ad legends and leading global agencies' CEOs, the brightest minds converged at the Storyboard18 Global Pioneers Summit for an action-packed day of meaningful dialogues on creativity, commerce and culture.