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Layoffs in Adland: Omnicom's acquisition of IPG nears finish line. But at what human cost?
India is fast emerging as a global creative force, no longer just a consumer of international content, said Minister of State for Information & Broadcasting; and Parliamentary Affairs, Dr. L Murugan at Storyboard18’s Digital Entertainment Summit 2025.
Highlighting the scale of the digital economy—powered by 971 million internet users and 562 million smartphones—Murugan identified streaming, gaming, AVGC-XR, and live events as key drivers of the ₹2.5 trillion media and entertainment industry. He also underscored the role of government-led initiatives like WAVES 2025 and the Indian Institute of Creative Technology in building talent and cultural influence worldwide.
According to LinkedIn’s research with over 1,700 B2B tech buyers, video storytelling has emerged as the most trusted, engaging, and effective format for B2B marketers. But what’s driving this shift towards video in B2B? (Image Source: Unsplash)
Read MoreIndia’s parliamentary panel warns fake news threatens democracy, markets and media credibility, urging stronger regulation, fact-checking, AI oversight and global cooperation.