Advertising
From Pink Slips to Silent Sidelining: Inside adland’s layoff and anxiety crisis
CCI must align with market realities | Leniency program exposes collusion | Rise of influencer cartels
Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.
Eyewitnesses described scenes of controlled chaos: employees were ordered to power down their cell phones while officials combed through offices, seizing critical documents, electronic devices, and vital evidences.
Storyboard18 presents FAST FIVE ⬇
We bring you top five news updates from the world of advertising, marketing and business of brands.
CCI must align with market realities, conduct industry research before any intervention: Stakeholders
While media agencies face scrutiny, broadcasters argue that any regulatory action should take into account the financial realities of operating premium television channels and marquee events.
CCI raids: Leniency Program blows the lid off media cartelization
The CCI also considers "plus factors," additional indicators beyond mere parallel behavior, such as suspicious timing of price changes or communication records that suggest coordinated actions.
Creativeland Asia vs WinZO: RMG firm told to furnish a bank guarantee of Rs 50 lakhs
Storyboard18 had first reported the legal battle on March 5, titled “Creativeland Asia Takes WinZO to Court, Cries Foul Over Misuse of Creative Idea.”
The rise of Influencer Cartels: Gaming the system or just playing smart?
Influencers have long used engagement pods—private groups where members like, comment on, and share each other’s content—to boost their numbers. But as the industry evolves, so do the tactics.
Breaking: Madras HC refuses interim relief to RMG companies, sets final hearing for March 27
WinZO Games' request to be impleaded in the case was rejected, but the company was granted the liberty to file a fresh writ petition if desired.
Stay tuned to Storyboard18's FAST FIVE from the world of advertising, marketing and business of brands.
SPOTLIGHT
From purpose-driven work and narrative-rich brand films to AI-enabled ideas and creator-led collaborations, the awards reflect the full spectrum of modern creativity.
Read More“Confusion creates opportunity for agile players,” Sir Martin Sorrell on industry consolidation
Looking ahead to the close of 2025 and into 2026, Sorrell sees technology platforms as the clear winners. He described them as “nation states in their own right”, with market capitalisations that exceed the GDPs of many countries.