Agency News
'Why buy a network that even Dentsu couldn’t fix?': Inside the gamble of Dentsu's international arm sale
Festive ads surge | Jamba to debut in Mumbai | Women in marketing face challenge
Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.
Women marketing executives break barriers, reach top roles in India (Image: Unsplash)
Storyboard18 presents FAST FIVE ⬇
We bring you top five news updates from the world of advertising, marketing and business of brands.
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Women in marketing roles have come far, but still have a long way to go
What’s working in their favour of late, though, is increased demand for women in these key roles, leading to better pay.
Festive forecast: Auto and finance lead the way in digital advertising, says Zenith's Jai Lala
Digital is increasing at a rate of around 50 percent. says Jai Lala, CEO, Zenith, the media agency of Publicis Groupe.
ACC announces $170 million base price for Asia Cup media rights; auction slated for Nov 1
The rights package encompasses the Men's Asia Cup, Women's Asia Cup and several under-19 and emerging team competitions.
American QSR Jamba to debut in Mumbai
The initial phase will see the opening of stores in major metropolitan cities, including Mumbai, Delhi, Bengaluru, and Hyderabad. This strategic approach will allow Jamba to establish a presence in key markets and reach a wide range of consumers.
Dentsu India appoints Abhirup Datta as CEO, Performance Media Solutions
Abhirup Datta's primary focus will be driving sales growth at Sokrati, expanding market presence, delivering innovative go-to-market strategies, and achieving exceptional client growth.
Stay tuned to Storyboard18's FAST FIVE from the world of advertising, marketing and business of brands.
SPOTLIGHT
According to LinkedIn’s research with over 1,700 B2B tech buyers, video storytelling has emerged as the most trusted, engaging, and effective format for B2B marketers. But what’s driving this shift towards video in B2B? (Image Source: Unsplash)
Read MoreExplained: Standing Committee’s draft report on India’s fight against Fake News
India’s parliamentary panel warns fake news threatens democracy, markets and media credibility, urging stronger regulation, fact-checking, AI oversight and global cooperation.