Digital
Online gaming in India is among the world’s most vibrant, says MoS I&B Dr L Murugan at Storyboard18 DES 2025
Festive ads surge | Jamba to debut in Mumbai | Women in marketing face challenge
Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.
Women marketing executives break barriers, reach top roles in India (Image: Unsplash)
Storyboard18 presents FAST FIVE ⬇
We bring you top five news updates from the world of advertising, marketing and business of brands.
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Women in marketing roles have come far, but still have a long way to go
What’s working in their favour of late, though, is increased demand for women in these key roles, leading to better pay.
Festive forecast: Auto and finance lead the way in digital advertising, says Zenith's Jai Lala
Digital is increasing at a rate of around 50 percent. says Jai Lala, CEO, Zenith, the media agency of Publicis Groupe.
ACC announces $170 million base price for Asia Cup media rights; auction slated for Nov 1
The rights package encompasses the Men's Asia Cup, Women's Asia Cup and several under-19 and emerging team competitions.
American QSR Jamba to debut in Mumbai
The initial phase will see the opening of stores in major metropolitan cities, including Mumbai, Delhi, Bengaluru, and Hyderabad. This strategic approach will allow Jamba to establish a presence in key markets and reach a wide range of consumers.
Dentsu India appoints Abhirup Datta as CEO, Performance Media Solutions
Abhirup Datta's primary focus will be driving sales growth at Sokrati, expanding market presence, delivering innovative go-to-market strategies, and achieving exceptional client growth.
Stay tuned to Storyboard18's FAST FIVE from the world of advertising, marketing and business of brands.
SPOTLIGHT
As India eyes global leadership in media, entertainment and gaming, Storyboard18's Digital Entertainment Summit, set to take place on June 27 in the capital, will spotlight the bold strategies, policy pathways and creative innovations shaping the future of the industry.
Read MoreIN PHOTOS: At Global Pioneers Summit, visionaries chart the future of business and creativity
From the chiefs of Nestle, Diageo, Colgate, PepsiCo, Zetwerk and CRED to AI visionaries, marketing mavens, top creators, ad legends and leading global agencies' CEOs, the brightest minds converged at the Storyboard18 Global Pioneers Summit for an action-packed day of meaningful dialogues on creativity, commerce and culture.