Digital
Online gaming in India is among the world’s most vibrant, says MoS I&B Dr L Murugan at Storyboard18 DES 2025
Meta mandates SEBI ad verification | HUL boosts influencer marketing spend | ITC cuts ad spends
Storyboard18 brings you top five news updates from the world of advertising, marketing, and business of brands.
For advertisers not directly regulated by SEBI such as financial educators, content creators or trainers, Meta has introduced alternate verification methods, including the submission of government IDs or business documents.
Storyboard18 presents FAST FIVE ⬇
We bring you top five news updates from the world of advertising, marketing, and business of brands.
Meta cracks down on finfluencer fraud with mandatory SEBI verification for investment ads
Starting July 31, advertisers promoting securities and investment content on Meta platforms, Facebook, Instagram, Messenger and WhatsApp, must submit valid SEBI registration details for verification.
HUL hikes influencer spends by 40%, ropes in 12,000 creators in FY25
HUL has over 12,000 influencers with whom the company collaborates with its 50-plus brands across 15 categories. Last year, the company had a roster of 700 influencers.
FMCG major ITC cuts ad spend to Rs 1,331 crore in FY25
ITC is boosting its FMCG portfolio by fortifying core brands. The company is also leveraging the premiumization of products for brand building.
Warrants worth ₹2,237 Cr: Why proxy advisors are saying ‘No’ to Zee’s promoter deal
The proposed issue, if approved, would shoot up the promoter group’s shareholding from a modest 3.99% to a commanding 18.39%.
Gaming is India’s newest storytelling language: dynamic, interactive, and immersive: MoS I&B Dr L Murugan at Storyboard18 DES 2025
With over 500 million players, India’s gaming industry ranks among the most vibrant in the world, according to Murugan. He was speaking at Storyboard18's Digital Entertainment Summit 2025.
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SPOTLIGHT
As India eyes global leadership in media, entertainment and gaming, Storyboard18's Digital Entertainment Summit, set to take place on June 27 in the capital, will spotlight the bold strategies, policy pathways and creative innovations shaping the future of the industry.
Read MoreIN PHOTOS: At Global Pioneers Summit, visionaries chart the future of business and creativity
From the chiefs of Nestle, Diageo, Colgate, PepsiCo, Zetwerk and CRED to AI visionaries, marketing mavens, top creators, ad legends and leading global agencies' CEOs, the brightest minds converged at the Storyboard18 Global Pioneers Summit for an action-packed day of meaningful dialogues on creativity, commerce and culture.