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'Why buy a network that even Dentsu couldn’t fix?': Inside the gamble of Dentsu's international arm sale
Premium choco brands boost AdEx | Swiggy focuses on brand marketing | Netflix CXO Move
Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.
Premium brands in the fast-moving consumer goods sector are growing at roughly twice the pace of their non-premium counterparts in India.
Storyboard18 presents FAST FIVE ⬇
We bring you top five news updates from the world of advertising, marketing and business of brands.
Premium chocolate brands boost AdEx amid Indian festive season
These Premium chocolate brands have increased their ad budgets by an average of 8-10% to expand reach and boost sales.
IPO-bound Swiggy increases focus on brand marketing, allocates Rs 1,115 crore
Swiggy IPO will open for subscription on November 6 and close on November 8. The food delivery platform has set a price band of Rs 371-390 a share. Swiggy will make its debut on the stock exchanges on 13 November.
Netflix appoints Nicolle Pangis as VP - Advertising
Nicolle Pangis began her career at 24/7 Media Inc and went on to work across Xaxis, GroupM and Extreme Reach.
Read More Castrol India appoints Kedar Lele as MD
Kedar has joined Castrol India after a two-decade-long career at Hindustan Unilever Limited (HUL), where he last served as the Executive Director of the company, responsible for sales and customer development, South Asia.
Read More Celebs, Influencers will face Rs 50 Lakh fine for surrogate alcohol and tobacco ads
Recently, the CCPA issued notices to Bacardi, Pernod Ricard, United Breweries, Radico Khaitan, and William Grant & Sons for allegedly promoting alcohol indirectly by advertising non-alcoholic products with similar branding.
Stay tuned to Storyboard18's FAST FIVE from the world of advertising, marketing and business of brands.
SPOTLIGHT
According to LinkedIn’s research with over 1,700 B2B tech buyers, video storytelling has emerged as the most trusted, engaging, and effective format for B2B marketers. But what’s driving this shift towards video in B2B? (Image Source: Unsplash)
Read MoreExplained: Standing Committee’s draft report on India’s fight against Fake News
India’s parliamentary panel warns fake news threatens democracy, markets and media credibility, urging stronger regulation, fact-checking, AI oversight and global cooperation.