Digital
Leading with purpose creates wins for consumers, community and country: Hina Nagarajan of Diageo India
Samay Raina’s ‘India's Got Latent’ too hot for big brands | Govt advisory to OTTs | Rise of Private Clubs
Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.
According to some experts, Samay Raina's IGL is a goldmine for brands aiming to connect with younger, digitally native audiences. For challenger brands or D2C players, it’s a chance to carve out a distinct, relatable identity that feels bold and human. (Image Source: YouTube and Plex)
Storyboard18 presents FAST FIVE ⬇
We bring you top five news updates from the world of advertising, marketing and business of brands.
Big brands gone latent for Samay Raina's YouTube show?
With each episode surpassing an average of 20 million views, big and traditional brands are still shying away from sponsoring/associating with Samay Raina's- 'India's Got Latent' show over 'brand safety' concerns. Read more
HT Media, DB Corp, Malayala Manorama among applicants for FM Phase-III e-auction
The I&B Ministry invited applications for the e-auction of Private FM Radio Phase-III channels in October 2024, where the last submission date was December 9. In 2015, the central government raised Rs 1,187 crore auctioning 91 FM stations across 54 towns in phase-III of private FM radio policy.
Only 12% of director/CXO positions in M&E firms held by women in 2024: report
Spearheaded by Ormax Media and Film Companion Studios, the O Womaniya! 2024 report highlights a widening gap in female representation in the Indian entertainment ecosystem.
Exclusive spaces! Rise of private clubs as premium workspaces in India's urban centres The market size of private membership clubs is estimated at Rs 576 crore and is projected to reach Rs 941 crore by 2027.
MIB issues advisory to OTT platforms: Crackdown on glamorization of drug use
The advisory comes as a Parliamentary Committee prepares to meet with several stakeholders on December 20 to discuss OTT content.
Stay tuned to Storyboard18's FAST FIVE from the world of advertising, marketing and business of brands.
SPOTLIGHT
At the Storyboard18 DNPA Conclave 2025, Union Minister Ashwini Vaishnaw spotlighted the critical role of traditional media in an evolving digital landscape. He emphasized that such gatherings can aid the govt in formulating more effective policies for a balanced and sustainable media ecosystem.
Read MoreIN PHOTOS: At Global Pioneers Summit, visionaries chart the future of business and creativity
From the chiefs of Nestle, Diageo, Colgate, PepsiCo, Zetwerk and CRED to AI visionaries, marketing mavens, top creators, ad legends and leading global agencies' CEOs, the brightest minds converged at the Storyboard18 Global Pioneers Summit for an action-packed day of meaningful dialogues on creativity, commerce and culture.