Tupperware may file for bankruptcy soon: Report

The bankruptcy preparation follows protracted negotiations between Tupperware and its lenders over how to manage more than $700 million in debt

By  Storyboard18| Sep 17, 2024 12:17 PM
Tupperware filed for bankruptcy protection in Septembe

Tupperware Brands may reportedly file for bankruptcy as per the Bloomberg report. The company was founded in 1946 by Earl Tupper, its popularity exploded in the 1950s as women held "Tupperware parties" at home to sell food storage containers as they sought empowerment and independence.

During the Covid pandemic, Tupperware witnessed a boost in sales as families cooked more and used the boxes for leftovers.

However, post-pandemic, its sales declined. Bloomberg news agency reported that the home goods brand is planning to enter court protection after it breached the terms of its debt and enlisted legal and financial advisers.

The bankruptcy preparation follows protracted negotiations between Tupperware and its lenders over how to manage more than $700 million in debt.

The lenders agreed to give some breathing room to the US-based company but it continued to deteriorate.

In March, Tupperware warned that it was uncertain about its business growth and faced a liquidity crunch. In June this year, the company planned to shutter its US factory and sack 150 employees.

Last year, it replaced Chief Executive Officer Miguel Fernandez and other board members and appointed Laurie Ann Goldman as the new CEO.

The company has continued its operation for 80 years to rely largely on direct sales by a slew of vendors.

First Published onSep 17, 2024 12:17 PM

SPOTLIGHT

Special CoverageCalling India’s Boldest Brand Makers: Entries Open for the Storyboard18 Awards for Creativity

From purpose-driven work and narrative-rich brand films to AI-enabled ideas and creator-led collaborations, the awards reflect the full spectrum of modern creativity.

Read More

“Confusion creates opportunity for agile players,” Sir Martin Sorrell on industry consolidation

Looking ahead to the close of 2025 and into 2026, Sorrell sees technology platforms as the clear winners. He described them as “nation states in their own right”, with market capitalisations that exceed the GDPs of many countries.