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Advertising

Election Commission's advisory to political parties: 'use label if content is AI generated'

The aim of the guidelines was to prevent political parties and their representatives from disrupting a fair playing field by using “deep fakes” or AI-generated distorted content.

Advertising

MediBuddy's rolls out #MensHealthMatters campaign; claims 40% of men delay health check-ups

The company claims that 40% of men delay doctor visits until their conditions become critical, while 31% suffer from depression, with only one-quarter seeking professional help.

Brand Marketing

Prega News launches #LetThemDecide campaign to empower couples in family planning decisions

The #LetThemDecide campaign is part of Prega News and Mankind Pharma's larger commitment to drive positive social change.

Advertising

Duolingo's new campaign #EnglishMeinNahiJamta celebrates linguistic diversity

68 percent urban Indians agree that there are certain phrases or words in a language that convey nuanced meanings which cannot be fully translated or expressed in English.

Watch Listen

Storyboard18 chats with Axis Bank’s Anoop Manohar

A look at the brand’s latest campaign 'Dil se Open'.

Quantum Brief

Why doesn’t controversy go off the menu for Zomato ads?

Even as netizens trolled Zomato for its Mahakal reference in a new campaign, experts sympathize with the brand.

#throwback

about us

Storyboard18 today has grown into the premier, multi-media destination for the news and the views that matter to the A&M community. In a short span of time, through its pioneering content and properties, Storyboard18 has become an aspiration platform where a mention matters more than the rest, setting the agenda and creating an impact for individuals, brands and businesses. Storyboard18 probes and provokes, igniting heated debates and discourse on the issues and topics that matter. Its breadth of content has grown to include trend-setting coverage of not only the advertising, marketing and media industries, but also startups, policy and tech. Storyboard18's IPs slate has grown to include marquee, aspirational properties like The Visionaries and Share The Spotlight. With its digital depth and television presence through two shows - Media Dialogues With Storyboard18 and the Storyboard18 weekend show, the brand has solidified its position as the apex platform for the A&M industry.

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