Agency News
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Storyboard18 chats with Axis Bank’s Anoop Manohar
A look at the brand’s latest campaign 'Dil se Open'.
Anoop Manohar, CMO, Axis Bank
Anoop Manohar, chief marketing officer at Axis Bank chats with Storyboard18’s Shibani Gharat about the brand’s 'Dil se Open' campaign, how it was born from their employees going beyond their duty to serve customers. He also talks about how they are creating value by helping customers achieve their dreams.
SPOTLIGHT
According to LinkedIn’s research with over 1,700 B2B tech buyers, video storytelling has emerged as the most trusted, engaging, and effective format for B2B marketers. But what’s driving this shift towards video in B2B? (Image Source: Unsplash)
Read MoreExplained: Standing Committee’s draft report on India’s fight against Fake News
India’s parliamentary panel warns fake news threatens democracy, markets and media credibility, urging stronger regulation, fact-checking, AI oversight and global cooperation.