AUTO

Brand Marketing

Maruti Suzuki just made this safety feature standard. But it will cost you

Maruti Suzuki to standardize six airbags, nudging up prices on Ertiga and Baleno.

How it Works

Tesla spends big on Mumbai showroom, making it India's costliest auto center

Property registration documents accessed by CRE Matrix, Tesla has rented 4,000 sq ft of showroom space at Maker Maxity Mall in BKC for ₹23.38 crore over five years.

Brand Makers

'Welcome to India': Anand Mahindra resurfaces old tweet to Elon Musk after Tesla's India debut

In his latest post, Mahindra wrote: "Welcome to India @elonmusk and @Tesla. One of the world's largest EV opportunities just got more exciting. Competition drives innovation, and there's plenty of road ahead. Looking forward to seeing you at the charging station."

Brand Marketing

Tesla debuts in India with Mumbai showroom - and a flood of memes

As Tesla launches its Model Y SUV at ₹60 lakh in BKC, Mumbai, desi netizens respond the only way they know how - with a hilarious meme fest.

Brand Marketing

From Dog Mode to Dual Screens! Tesla’s Model Y promises a smarter drive for India

With the launch of the Model Y, Tesla isn’t just targeting tech-savvy enthusiasts or premium buyers, it’s offering a compelling lifestyle upgrade that blends smart mobility, sustainability and cutting-edge innovation.

Brand Makers

Indian auto giants rev up for battle as Tesla enters domestic market

Government's push for green mobility, affordable pricing, and improvement in technology are the driving factors behind automakers' optimism in manufacturing electric cars

Brand Marketing

Tesla collaborates with ACKO; appoints it as preferred insurer

The association is aimed to simplify car-ownership through intelligent technology.

Brand Makers

Tesla: The electrifying rise, controversies, and the legacy behind the name

Form honouring inventor Nikola Tesla to sparking controversies and innovations, the EV maker's path has been anything but conventional - and it's now making headlines with its India debut in Mumbai's BKC.

Brand Makers

Bhavish Aggarwal denies report of Ola Electric's showroom shutdowns in Maharashtra

Ola Electric has a total of 450 stores in the state at present, and is a key market for the company, accounting for 12% of the total sales in the last fiscal year

Brand Marketing

Tesla debuts in Mumbai with first showroom. Here's the full price list of its EVs in India

The Mumbai outlet will act as Tesla's flagship customer experience centre in India, allowing prospective buyers to get a closer look at the brand's design, technology, and innovation.

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Storyboard18 today has grown into the premier, multi-media destination for the news and the views that matter to the A&M community. In a short span of time, through its pioneering content and properties, Storyboard18 has become an aspiration platform where a mention matters more than the rest, setting the agenda and creating an impact for individuals, brands and businesses. Storyboard18 probes and provokes, igniting heated debates and discourse on the issues and topics that matter. Its breadth of content has grown to include trend-setting coverage of not only the advertising, marketing and media industries, but also startups, policy and tech. Storyboard18's IPs slate has grown to include marquee, aspirational properties like The Visionaries and Share The Spotlight. With its digital depth and television presence through two shows - Media Dialogues With Storyboard18 and the Storyboard18 weekend show, the brand has solidified its position as the apex platform for the A&M industry.

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