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LIC India leads BFSI sector TV advertising with 12% share: TAM

National Payments Corp of India was the leading advertiser on digital with 6% share of ad impressions in 2024 over 2023.

Quantum Brief

BFSI ad volumes surge on TV in 2023 despite quarterly dips

Life insurance, Muthoot Finance and LIC lead the top category, brand and advertisers list of 2023 in terms of ad volumes.

Quantum Brief

BFSI ad volumes on TV see 4 percent jump between January and June 2023

Life Insurance and LIC of India topped categories and advertisers lists respectively, during January and June this year

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WhatsApp Sting: Dentsu CEOs secretly fed chat intel to CCI amid probe

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Is Snapchat's bid to attract Indian advertisers working?

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Consolidation or Collision? How ad land’s mergers create crisis of overlapping of leadership roles

Brand Makers

Meta names Arun Srinivas as the Managing Director and Head for India

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Storyboard18 today has grown into the premier, multi-media destination for the news and the views that matter to the A&M community. In a short span of time, through its pioneering content and properties, Storyboard18 has become an aspiration platform where a mention matters more than the rest, setting the agenda and creating an impact for individuals, brands and businesses. Storyboard18 probes and provokes, igniting heated debates and discourse on the issues and topics that matter. Its breadth of content has grown to include trend-setting coverage of not only the advertising, marketing and media industries, but also startups, policy and tech. Storyboard18's IPs slate has grown to include marquee, aspirational properties like The Visionaries and Share The Spotlight. With its digital depth and television presence through two shows - Media Dialogues With Storyboard18 and the Storyboard18 weekend show, the brand has solidified its position as the apex platform for the A&M industry.

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