Agency News
Why advertising agencies can no longer afford single-sector dependence
HUL's BRU teams up with Google Gemini for ‘Bru-Minder’ activation
By uploading pictures of themselves and their close ones in the Gemini app - be it partners, friends, or family users can instantly generate a personalized image of their dream coffee moment.
Bru-Minder uses AI to nudge people to reconnect, recreate, and reignite their coffee moments with loved ones.
Hindustan Unilever’s BRU has unveiled a digital activation - “Bru-Minder” - powered by Google Gemini. The campaign brings alive the magic of coffee dates by blending heartfelt reminders with cutting-edge AI creativity, highlighted the company in its statement.
By uploading pictures of themselves and their close ones in the Gemini app - be it partners, friends, or family users can instantly generate a personalized image of their dream coffee moment. From iconic destinations around the world to art styles like anime, realism, or digital art, the Gemini App transforms imagination into a shareable visual keepsake, added the statement.
"Bru has always been the aroma of taste, romance and connection - a symbol of shared moments and heartfelt conversations. Continuing this legacy, our Bru Gold Freeze Dried Coffee range is crafted to delight the senses, one granule at a time, through cutting-edge freeze-dried technology. Now, with Bru-Minder, we’re bringing that same richness and warmth into the digital realm through Google Gemini. Bru-Minder empowers consumers to create the coffee dates they've always imagined - a beautiful fusion of emotion and creativity, enabled by technology. It’s a Bold step forward that stays true to Bru Gold’s spirit: timeless, indulgent, and deeply personal”, said Rajneet Kohli, Executive Director, Foods, HUL.
Bru-Minder uses AI to nudge people to reconnect, recreate, and reignite their coffee moments with loved ones.
The Grand Irony: Agencies That Built Brands, Forgot to Build For Themselves
Despite being the original architects of global brands, advertising holding companies are collapsing in market value because they still sell human hours while the world now rewards scalable, self-learning systems.