BRAND-MARLETING

Brand Marketing

Google eyes India for a chain of first physical stores beyond the US

By launching stores in India, Google aims to replicate Apple's retail strategy.

Brand Marketing

Mother Dairy signs up as official ‘Dairy Partner’ for Pro Kabaddi League 2024

As part of this collaboration, Mother Dairy will be actively involved throughout the season, engaging with fans and consumers through various initiatives and promotional activities.

Brand Marketing

Geopolitical tension, climate change hit biscuits biz: Britannia

Britannia has anticipated threats in its rusk and dairy categories due to increasing health expectations, preference for local players, rise in milking prices, and rising trends in input costs like labour and raw materials

Brand Marketing

Hyundai Motor India Foundation onboards 20 para athletes under the ‘Samarth Para-Sports Programme’

The program has identified athletes across eight key sports categories: Para-Athletics, Para-Swimming, Para-Badminton, Wheelchair Tennis, Para-Archery, Para-Rowing, Para-Canoeing, and Para-Cycling. The para athletes will receive the resources and mentorship needed to excel at a global level.

Brand Marketing

Kalyan Jewellers plans to launch 40 more showrooms in India, first store in US by Diwali

Kalyan Jewellers has 277 total showrooms, of which 217 are in India, 36 in the Middle East, and 24 are of its Candere platform.

Brand Marketing

Walmart Vriddhi empowers over 58,000 MSMEs through digital training

One of the graduate story examples here is of MohanJodero Handicrafts, established by Yashovardhan Sharma, where he leverages digital marketing, SEO (Search engine optimization), and social media insights gained through Walmart Vriddhi to sell his handcrafted products to customers from across India.

Brand Makers

Coca-Cola India celebrates World Environment Day with #BenchPeBaat

#BenchPeBaat showcases the sustainable benches, each made from 50 kgs of recycled plastic waste collected during ICC Cricket World Cup 2023.

Brand Marketing

NIC Ice Creams joins Mumbai Indians as official partner for upcoming Tata IPL season

This partnership with Mumbai Indians offers NIC the perfect platform to serve customers at home as well as in-stadia, while they cheer for their favourite team during the cricket season.

How it Works

Fever FM unveils its new logo and tagline

The tagline is ‘Happening Hai’ and here, listeners of Fever FM will get to select and cancel songs and playlists on air, they can choose their radio jockeys (RJs), and even curate shows among other features.

#throwback

about us

Storyboard18 today has grown into the premier, multi-media destination for the news and the views that matter to the A&M community. In a short span of time, through its pioneering content and properties, Storyboard18 has become an aspiration platform where a mention matters more than the rest, setting the agenda and creating an impact for individuals, brands and businesses. Storyboard18 probes and provokes, igniting heated debates and discourse on the issues and topics that matter. Its breadth of content has grown to include trend-setting coverage of not only the advertising, marketing and media industries, but also startups, policy and tech. Storyboard18's IPs slate has grown to include marquee, aspirational properties like The Visionaries and Share The Spotlight. With its digital depth and television presence through two shows - Media Dialogues With Storyboard18 and the Storyboard18 weekend show, the brand has solidified its position as the apex platform for the A&M industry.

contact

Have a query? Got feedback? Want to share tips or ideas? Our team would be happy to hear from you. Get in touch with us here:
Storyboard18@nw18.com

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