BRANDING

Brand Makers

Gowardhan Ghee-owner Parag Milk reports 6% rise in profit, revenue surges 11%

The FMCG company credited its profit increase in the third quarter to robust volume growth in its key product categories, mainly Ghee, Cheese, and Paneer which saw 15 percent rise in Q3FY25 and a 17 percent climb in the year-to-date period ending December FY25.

Brand Marketing

PM Modi understands importance of strength, direction and vision, says Sir Martin Sorrell

Earlier, Sir Martin Sorrell has spoken about Prime Minister Narendra Modi and praised his keen sense of marketing and branding

Brand Marketing

India to emerge as the top alternative to China for global advertisers, says Sir Martin Sorrell

He said that by 2050, 3 of the world's largest economies, China, India, and Indonesia will be in the top five.

Advertising

Pushpa 2, Fighter lead co-branded advertising in 2024, contribute 800+ hours of TV Ad Time

Co-branded advertising continued to gain momentum in 2024, with over 60 films collaborating with brands for more than 770 hours of TV ads.

Brand Makers

HUL acquires 90.5% stake in premium beauty brand Minimalist

HUL will acquire 90.5% stake in the company through a combination of secondary buyouts and primary infusion with a path to acquire the balance stake in two years

Advertising

HUL cuts ad expenses by 8% in Q3 FY25, profit surges to Rs 3,001 crore

The Home Care business, which includes brands like Surf Excel and Vim, saw a 4.6 percent increase in revenue from operation to Rs 5,742 crore in Q3 FY25

Brand Marketing

Modi, a master marketer: Martin Sorrell praises India's strong global presence

Sorrell’s enthusiastic endorsement underscores India’s growing importance on the global stage, driven by its economic resilience, strategic positioning, and strong leadership.

Advertising

India Gate Foods assigns digital creative duty to Ogilvy India

KRBL said Ogilvy's selection is based on the ad agency's expertise in digital strategy, creative storytelling, and data-driven marketing

Digital

Upstox cautions investors of impersonation scams

Upstox said that customers from Tier 2 and Tier 3 are especially affected by these impersonation scams due to a lack of awareness and limited access to reliable information sources.

Brand Marketing

Kalyan Jewellers plans to launch 40 more showrooms in India, first store in US by Diwali

Kalyan Jewellers has 277 total showrooms, of which 217 are in India, 36 in the Middle East, and 24 are of its Candere platform.

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