BRANDING

Brand Marketing

Delhi HC orders Patanjali to remove ad after Dabur complaint over Chyawanprash

The legal battle between the two FMCG brands started in December 2024, when Patanjali ran an advertisement, questioning the authenticity of other companies' Chyawanprash products

Brand Marketing

Mahindra Holidays & Resorts cuts adex by 26.4% to Rs 156.7 crore in FY25

Mahindra Holidays & Resorts' profit after tax grew by 11% in the fiscal year 2025 due to the cut in ad spend and rising prominence for leisure travel, spiritual tourism, destination weddings, and conferences at offbeat locations

Brand Makers

Anand Mahindra cites Bob Dylan to describe global uncertainty, sees opportunity for India

Mahindra Group's advertising expenditure increased by 11% to Rs 802.12 crore in FY25

Brand Marketing

HUL hikes influencer spends by 40%, ropes in 12,000 creators in FY25

HUL has over 12,000 influencers with whom the company collaborates with its 50-plus brands across 15 categories. Last year, the company had a roster of 700 influencers

Brand Marketing

H&M posts 3% rise in sales to $5.99 billion in March-May Q2 2025

H&M has reported slightly a stronger second quarter compared to rival Spanish brand Zara. Inditex, owner of Zara, reported a 12% decline in revenue growth to 6% in Q2

Brand Marketing

Nykaa's quick commerce venture expands to 7 cities, promises order delivery in 30-120 min

Simultaneously, Nykaa is also bolstering its offline presence, with the opening of 237 stores in 79 cities to date

Advertising

Divine marketing: Brands flock to temples as spiritual tourism booms

For Jagannath Rath Yatra, which is set to begin on June 27 in Puri, marketing spends have surged to an estimated Rs 20-Rs 30 crore from Rs 3-4 crore last year

Brand Marketing

Japanese apparel brand Uniqlo set to debut in South India, to open 1st store in Bengaluru in August

Uniqlo entered the Indian market in October 2019, with the highest number of stores in Delhi-NCR, Lucknow, and Chandigarh. It opened its first store in Mumbai in 2023

Brand Makers

Air India CEO's pay rises to Rs 27.75 crore days before tragic crash in Ahmedabad

The Tata-owned company increased the salary of Wilson from Rs 18.98 crore in fiscal year 2024 to Rs 27.75 crore in FY 2025

Brand Marketing

Wipro scales up brand-building expenses by Rs 359 crore in FY25

In FY2023, Wipro's marketing and brand-building expenses stood at Rs 295 crore.

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