BRANDING

Brand Marketing

Unilever completes ice cream split as Magnum trades at 12.8 euros apiece in Amsterdam listing

Advertising

Content-driven ads to reach $663.5 billion in 2025, up 8% on streaming, social surge: WPP Media

Brand Marketing

Cristiano Ronaldo enters AI arena with investment in Perplexity

How it Works

Smells like a first: India approves its debut scent trademark, opening new branding frontiers

How it Works

Diageo, Pernod Ricard sue Maharashtra over steep liquor tax hikes

Advertising

AI demand spurs real estate advertising to get ‘search-ready’

Brand Marketing

PVR Inox expands in Delhi with six-screen cinema under asset-light model

Brand Marketing

Club Mahindra to rebrand as ‘Club M’, enters leisure hospitality with Rs 1,000-crore investment

How it Works

PhysicsWallah plans 200 offline centres as it expands after strong market debut

Brand Marketing

DMRC plans co-branding across 141 metro stations under new licence draft

Brand Marketing

Ranveer Singh’s SuperYou sells 15 million units, reports Rs 150 crore ARR in first year

Brand Marketing

Jewellery brands Kalyan, Senco bet big on advertising to derive festive sales despite soaring gold prices

Brand Marketing

Indian startups prioritise brand building in IPO plans; Meesho, Groww, boAt allocate over Rs 1,400 crore

Digital

Balaji Telefilms enters astrology space with launch of AstroVani app

How it Works

Food delivery profit still elusive after a decade; Zomato, Swiggy Q2 underscore challenge

Brand Marketing

Kimberly-Clark to acquire Band-Aid, Neutrogena owner Kenvue for $48.7 billion

Advertising

HUL, Dabur, GCPL ramp up marketing as GST reshuffle sparks consumption push

Brand Marketing

Maruti Suzuki festive retail sales up 90% YoY to 4 lakh units; GST cut boosts small car demand by 30%

Brand Marketing

Tata Consumer Q2 revenue nears Rs 5,000 crore on strong India business; Profit up 11%

Brand Marketing

GCPL acquires men’s grooming brand Muuchstac to boost personal care portfolio

Storyboard18 today has grown into the premier, multi-media destination for the news and the views that matter to the A&M community. In a short span of time, through its pioneering content and properties, Storyboard18 has become an aspiration platform where a mention matters more than the rest, setting the agenda and creating an impact for individuals, brands and businesses. Storyboard18 probes and provokes, igniting heated debates and discourse on the issues and topics that matter. Its breadth of content has grown to include trend-setting coverage of not only the advertising, marketing and media industries, but also startups, policy and tech. Storyboard18's IPs slate has grown to include marquee, aspirational properties like The Visionaries and Share The Spotlight. With its digital depth and television presence through two shows - Media Dialogues With Storyboard18 and the Storyboard18 weekend show, the brand has solidified its position as the apex platform for the A&M industry.

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