BRANDING

Advertising

France plans to ban ads for Chinese fast fashion giants Shein, Temu

However, the amended bill has made a distinction between "ultra" fast fashion and "classic" fast fashion, therefore keeping off European fast-fashion players like Zara, H&M, and Kiabi from the ban list.

Brand Makers

Tata's Trent pours out stake in Zara India, Massimo Dutti to boost own retail brands

According to Trent's annual report, the Tata enterprise has pared its stake in ITRIPL from 49% to 34.94% by selling 1,40,000 equity shares through a buyback offer

Brand Makers

Meesho converts to public entity ahead of IPO

In April this year, Meesho changed its legal name from Fashnear Technologies Private Limited to Meesho Private Limited ahead of the planned initial public offering (IPO)

Brand Marketing

Quick commerce boom faces backlash over food safety failures

The booming quick commerce sector is under fire as growing food safety violations threaten to erode consumer trust and stall its rapid ascent.

Brand Marketing

Lifestyle giants Nykaa, Myntra revamp ad strategy; TV ads spend down

The lifestyle brands cut their TV ad spending by 65% in the fourth quarter of 2024 on a year-on-year basis

Brand Makers

Gowardhan Ghee-owner Parag Milk reports 6% rise in profit, revenue surges 11%

The FMCG company credited its profit increase in the third quarter to robust volume growth in its key product categories, mainly Ghee, Cheese, and Paneer which saw 15 percent rise in Q3FY25 and a 17 percent climb in the year-to-date period ending December FY25.

Brand Marketing

PM Modi understands importance of strength, direction and vision, says Sir Martin Sorrell

Earlier, Sir Martin Sorrell has spoken about Prime Minister Narendra Modi and praised his keen sense of marketing and branding

Brand Marketing

India to emerge as the top alternative to China for global advertisers, says Sir Martin Sorrell

He said that by 2050, 3 of the world's largest economies, China, India, and Indonesia will be in the top five.

Advertising

Pushpa 2, Fighter lead co-branded advertising in 2024, contribute 800+ hours of TV Ad Time

Co-branded advertising continued to gain momentum in 2024, with over 60 films collaborating with brands for more than 770 hours of TV ads.

Brand Makers

HUL acquires 90.5% stake in premium beauty brand Minimalist

HUL will acquire 90.5% stake in the company through a combination of secondary buyouts and primary infusion with a path to acquire the balance stake in two years

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