DIGITAL-MARKETING

Brand Makers

Diamond Brand Wars: As lab-grown sparkles rise, traditional giants push back

India's jewellery brands are making a foray into the $15 billion lab-grown diamond industry.

Watch Listen

Cricket, commerce, connectivity: Top marketers on how brands can win big in IPL

At the Storyboard18 Global Pioneers Summit, marketers urge brands to adopt an omnichannel strategy as IPL captivates a digitally fragmented audience.

Digital

Over 25% audience of Indian titles on Prime Video comes from outside India: Sonal Kabi

Sonal Kabi, Director & Head of Marketing, Prime Video, India, delved into various aspects of story selection and marketing innovation in streaming, while highlighting Prime Video’s role in taking Indian stories to global audiences.

Digital

Lowering GST from 18% to 5% in EdTech will boost industry growth: Report

If the GST rate on EdTech services were reduced from 18% to 5%, the sector could experience an impressive 34% compound annual growth rate (CAGR)

Digital

I&B Ministry initiates 'Create in India Challenge' for the upcoming Waves summit

As part of the upcoming Waves Summit, the Ministry is also launching the Create in India Challenge, Season 1, which will feature several ‘challenges’ aimed at fostering innovation and creativity.

Advertising

PUMA India Signs PV Sindhu as Brand Ambassador, Targets India's Badminton Market

PUMA looks to further strengthen its sports-first presence, elevating badminton’s profile in the country, and inspiring the next generation of athletes.

How it Works

How Disney is harnessing AI to revolutionise advertising strategies

Disney has unveiled its latest advancements in artificial intelligence at its fifth annual Global Tech & Data Showcase during CES in Las Vegas.

Advertising

AI taking your job?: Marketing, Advertising sector sees 9% surge in hiring intent in HY2 2024

SEO Executives, Social Media Analysts, and Market Research Assistants in High Demand: TeamLease Report

Brand Marketing

India sees steady increase in entry-level digital marketing jobs in 2024: Report

According to Kraftshala, Bengaluru remained the top choice for competitive compensation, with 28 percent of roles in the city offering higher CTCs.

Brand Marketing

SpiceJet and aircraft leasing company Babcock & Brown settle over Rs 1,100 crore dispute

The settlement comes close on the heels of SpiceJet’s successful resolution of a dispute with Engine Lease Finance Corporation (ELFC) on September 24, which had claimed $16.7 million

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about us

Storyboard18 today has grown into the premier, multi-media destination for the news and the views that matter to the A&M community. In a short span of time, through its pioneering content and properties, Storyboard18 has become an aspiration platform where a mention matters more than the rest, setting the agenda and creating an impact for individuals, brands and businesses. Storyboard18 probes and provokes, igniting heated debates and discourse on the issues and topics that matter. Its breadth of content has grown to include trend-setting coverage of not only the advertising, marketing and media industries, but also startups, policy and tech. Storyboard18's IPs slate has grown to include marquee, aspirational properties like The Visionaries and Share The Spotlight. With its digital depth and television presence through two shows - Media Dialogues With Storyboard18 and the Storyboard18 weekend show, the brand has solidified its position as the apex platform for the A&M industry.

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Have a query? Got feedback? Want to share tips or ideas? Our team would be happy to hear from you. Get in touch with us here:
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