DIGITAL-MARKETING

How it Works

MAdtech Point: Why digital advertising supply chain needs to focus on measurement

While the AdTech industry has tried to build various solutions for brands, there is one area where there is absolutely no solution in sight and that's related to the transmission of consent and consumer choice signals, writes our columnist.

How it Works

From cricket fever to digital transformation: Media trends set to dominate H2 2023

After a modest H1, India Inc. is expected to see momentum in brand and advertising growth, led by the ICC Men's Cricket World Cup and other big-ticket properties on TV, coinciding with the peak festive season.

How it Works

Google antitrust trial: US claims Google pays over $10 billion a year for search dominance

The biggest US antitrust trial in 25 years begins. US alleges Google spends billions to maintain search monopoly, stifling competition.

Brand Makers

Media veteran Raj Nayak joins YAAP's advisory board

Raj Nayak will be instrumental in driving YAAP's strategic growth and expansion plans.

Quantum Brief

Wondrlab Network’s influencer marketing platform Opportune partners with Reach Vista

Opportune becomes the first influencer marketing platform to onboard some of the most viral influencers including mrpagalboi, not_enafh, _charlie_flix_, stickman, dudububu, bubududu, lanaturevibes, flake_sayz and rexxi.

Quantum Brief

Interactive Avenues wins Daawat's digital mandate

The digital arm of IPG Mediabrands India, will provide comprehensive digital services leveraging an audience-first, data-driven approach.

Quantum Brief

Income from Twitter's ad revenue sharing: 18% GST for content creators earning over Rs 20 lakh annually

X (formerly Twitter) has started advertisement revenue sharing for its X Premium subscribers or verified organisations. The account needs to have 15 million organic impressions on the posts in the last three months and have at least 500 followers to be able to be part of this revenue sharing programme.

How it Works

Digital Personal Data Protection Bill, 2023, highlights; penalties of upto Rs 250 crore for breaches, violations

The Digital Personal Data Protection Bill 2023 was passed in the Lok Sabha on Monday. The bill seeks to establish a robust framework for the protection of personal data in the digital realm.

Brand Makers

Ogilvy introduces AI Accountability Act

Ogilvy is the first advertising agency to champion this level of transparency in the increasingly AI-powered Influencer landscape, fostering a culture of trust and meaningful engagement in the space.

Quantum Brief

Wondrlab picks majority stake in Salesforce consultancy firm Cymetrix

Cymetrix is Wondrlab’s fourth acquisition since its launch in late 2020.

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