ECOMMERCE

Digital

CCPA warns e-comm firms over “dark patterns”; self-audit within 3 months

Consumer watchdog has directed e-commerce platforms to audit and eliminate manipulative "dark patterns" in a bid to protect online shoppers and foster a fair digital marketplace.

Brand Marketing

BIS set to take Amazon, Flipkart to court over sale of non-certified goods

The consumer standards watchdog will not only seek legal action but also demand monetary compensation from both platforms under the BIS Act, 2016, which empowers the agency to claim up to ten times the value of non-compliant goods sold.

How it Works

Quick commerce disrupts India's grocery industry, kirana stores hit hard: Kearney

Kirana stores and modern trade outlets will need to enhance efficiency and streamline operations to remain competitive alongside the growing influence of quick commerce, according to Kearney report

How it Works

Quick commerce faces high attrition challenge of gig workforce: TeamLease

The increased cost pressure has impacted the wages of the workers. Factors such as customer acquisition offers, free returns, and tight delivery deadlines have compressed the margins of e-commerce and quick commerce platforms

How it Works

Govt directs all e-comm firms to self-audit and remove dark patterns

Minister Joshi directed all major platforms to conduct regular internal audits and integrate the guidelines into their internal governance frameworks.

Special Coverage

Footwear, clothing spendings plunge by 7% in FY24

The impact of Covid-19 pandemic impacted clothing and footwear spending by 15% in 2020-21.

Brand Marketing

Flipkart bets big on AI, travel and qcomm ahead of IPO

At an internal townhall event held on Monday, CEO Kalyan Krishnamurthy told employees that the company is clocking 20–25% growth in customers and orders and is aiming to push that figure to 30% by June.

How it Works

Union Minister Pralhad Joshi to chair stakeholder meeting on dark patterns in ecommerce

The meeting, convened by the Department of Consumer Affairs, will bring together representatives from major e-commerce platforms across sectors such as food, travel, cosmetics, pharmacy, retail, clothing and electronics.

Brand Marketing

boAt to leverage e-commerce partnerships, digital marketing to boost sales

According to the DRHP, boAt spent Rs 46 crore on ad and promotions in the six-month period ended on 30 September 2021

Brand Marketing

Flipkart-backed Myntra enters Singapore, targets 650,000 Indian residents

The Myntra Global website will showcase around 35,000 styles from over 100 Indian brands, including brands like Aurelia, Global Desi, The Label Life, House of Pataudi, Anouk, Bombay Dyeing, Rare Rabbit, etc

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