ELECTION

Quantum Brief

Google partners with 'Shakti’ to combat misinformation before general elections

Shakti India Election Fact-Checking Collective is a consortium of news publishers and fact checkers in India.

Quantum Brief

PM Modi launches #MeraPehlaVoteDeshKeLiye campaign to encourage young voters

The Prime Minister has also issued an appeal to influencers across platforms to actively engage in the campaign.

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2024 election: BJP far ahead of Congress, not just in pre-poll surveys but also in this key matrix

The BJP has boosted its political AdEx on social media significantly, splurging Rs1.5 crore in the last month. Of this, Rs 1.18 crore was spent in the last week alone.

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General Election 2024: Ogilvy, McCann, Crayons, Cosmos, Efficacy, many more vying for BJP campaign accounts

Other than the heavyweight contenders such as Ogilvy and McCann, agencies like Efficacy Worldwide, Cosmos Maya, Crayons, Moving Pixels, Vishista VFX and Thought Blurb Communications are also in the fray for different parts of BJP's campaign business.

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2024 General Elections: Outdoor advertising set to surge with Rs 400 crore political spends

The Ram Mandir inauguration set the tone for the return of OOH as an impactful marketing tool. Ayodhya OOH ad rates saw a 150 percent growth before the event and experts predict at least 15X to 17X surge in OOH spends moving forward.

Quantum Brief

Post-World Cup surge: High-stakes political betting ahead of state election results

In India, betting and gambling are state subjects, meaning that they may be legal in some states and not in others. However, betting on the outcome of elections is uniformly prohibited

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