GENZ

How it Works

Gen Z and Millennials unveil the 10 most cringeworthy office jargon

New research shows younger workers are rolling their eyes at dated corporate jargon—here's why.

How it Works

Gen Z prioritizes learning and growth opportunities in career decisions: Report

Gen Z job seekers are shifting focus towards learning and career development opportunities when considering potential employers, according to Internshala's latest report.

How it Works

Gen Z Explainer: The concept of 'user disengagement'

Discover why intentional disengagement can lead to trust, loyalty, and a healthier digital experience for users and businesses alike.

How it Works

GenZ Explainer: What is 'Presenteeism' and how to manage it?

As employees return to offices, presenteeism—being physically present but mentally disengaged—is emerging as a major challenge. Here’s why it’s costing businesses and how leaders can address it.

Brand Marketing

Gen Z: The $2 trillion force reshaping India's consumer landscape

With 377 million individuals, Gen Z emerges as India's largest generation, wielding significant purchasing power that demands attention from brands and marketers. A new report from Snap Inc. and Boston Consulting Group reveals insights into their spending behaviours and the transformative impact on the Indian economy.

How it Works

Gen Z Explainer: The rise of 'sleepmaxxing', a sleep revolution or overhyped trend?

As sleep struggles rise globally, a new trend called 'sleepmaxxing' is gaining traction. But while it promises a restful night, experts warn of potential downsides.

Advertising

GenZ fashion startup NEWME launches 90-minute delivery service in Delhi-NCR

Pilot program in Delhi-NCR aims to revolutionize fast fashion delivery times.

How it Works

What Gen Z wants: 4 Workplace Expectations Redefining the Modern Office

As Gen Z enters the workforce, they're bringing in new expectations that are reshaping the modern workforce.

Digital

Over 80% of Gen Z getting upskilled to secure new job opportunities: Simplilearn

Around 66% of those upskilling hold bachelor’s degrees. Nearly 60% of learners are currently employed in the IT sector, and 40% are engaged in various non-IT industries

Quantum Brief

75% of brands have been advertising on mobile game apps for more than a year: InMobi

The Mobile Game Advertising 2022 report says 3 in 4 have significantly increased their investment in mobile gaming advertising in the last year, owing to higher audience attention and engagement

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