INSURANCE

Brand Marketing

Plum launches Perks, onboards over 50 brands on insurtech platform

Plum claimed that its Telehealth has now logged 59,100 consultations in the past year

Brand Marketing

Bharti AXA Life Insurance onboards 1000 new employees, 40% being women

The move is part of the company's broader effort to promote financial inclusion while enhancing gender diversity and empowering women within the insurance sector

Interviews

Max Life Insurance's Rahul Talwar on building a proprietary narrative around trust

Rahul Talwar, Chief Marketing Officer, Max Life Insurance shares what Bharosa means for Max, how the insurance company has been targeting women, GenZs, the LGBTQIA community and the insights that came out from the studies - India Protection Quotient and India Retirement Index Study.

Brand Marketing

Tata AIA's 'Karlo Shaadi Ki Poori Taiyaari' campaign blends wedding excitement with financial planning

Post its newly launched brand positioning ‘Har Waqt Ke Liye Taiyaar’ (prepared for all situations), Tata AIA has changed the way it communicates with consumers, using innovative humour and emotion to connect with consumers across life stages.

Quantum Brief

Mast & Meh - This week’s round up of the best and boring ads

Find out who made the cut and who got cut in this week’s Mast & Meh, Storyboard18’s weekly picks of the best and boring ads.

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about us

Storyboard18 today has grown into the premier, multi-media destination for the news and the views that matter to the A&M community. In a short span of time, through its pioneering content and properties, Storyboard18 has become an aspiration platform where a mention matters more than the rest, setting the agenda and creating an impact for individuals, brands and businesses. Storyboard18 probes and provokes, igniting heated debates and discourse on the issues and topics that matter. Its breadth of content has grown to include trend-setting coverage of not only the advertising, marketing and media industries, but also startups, policy and tech. Storyboard18's IPs slate has grown to include marquee, aspirational properties like The Visionaries and Share The Spotlight. With its digital depth and television presence through two shows - Media Dialogues With Storyboard18 and the Storyboard18 weekend show, the brand has solidified its position as the apex platform for the A&M industry.

contact

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