MADTECH

Quantum Brief

MAdtech Point: India stack for India’s advertising technology stack

The utilities offered by the India Stack today, can help a developer build a full-fledged consumer engagement platform, where the Aadhaar protocol performs eKYC, UPI deployed to enable commerce and DEPA ensures that the consumer’s data is used only with their consent.

Quantum Brief

MAdtech Point: Decoding the role of account aggregators

Advertising agencies in the form of account aggregators can play a responsible role. They need to reinvent themselves and believe that they can play the role of account aggregators and not leave it to the technology service providers to do that job, writes our columnist.

Quantum Brief

MAdtech Point: What will happen when third party cookies get totally deprecated?

Digital advertising is at the crossroads in fixing the ownership for “the device” that collects consumer data.

How it Works

MAdtech Point: If Advertising will no longer run the Internet, then what will run the Internet?

Impact of responsible use of consumer data and consent management is resetting the balance that runs the Internet.

Quantum Brief

MAdtech Point: Break down and rebuild the legacy digital advertising system

Existing digital ad and marketing systems cannot afford to find money to rewire themselves. It will be an outside job. But whose job?

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