SONY

Brand Marketing

Shark Tank India hits roadblock: High costs, low reach

Experts have criticized Sony Picture Network India's move to limit this season of Shark Tank India only to its OTT platform.

How it Works

Actor Jackie Shroff files plaint in NCLT against former stakeholders of Sony Entertainment

In 2023, Shroff filed a petition alleging that his interests were negatively impacted due to management discrepancies and the dominance of majority shareholders.

How it Works

Mumbai Court dismisses Phantom Studios’ bid to enforce Zee-Sony merger scheme

The companies also argued that the tribunal lacked the authority to enforce a scheme that had not taken effect and noted that the scheme's approval was conditional.

Brand Makers

SPNI appoints Nachiket Pantvaidya for SET, promotes Ajay Bhalwankar and Tushar Shah

These appointments are pivotal for SPNI’s journey, with each leader bringing valuable expertise and fresh perspectives to their respective roles.

Brand Makers

Sony to focus on organic growth, amping market presence through strategic partnerships in FY25: NP Singh

According to plans mentioned in the newsletter, Sony is channeling investments into new shows, including those on Sony LIV as a part of its strategy emphasising on driving organic growth and amping market presence through strategic partnerships.

Quantum Brief

Kashmir bat manufacturers' body sue Sony and Tramboo Sports over false claims made on Shark Tank India

CBMAK has sued both the channel and the company and demanded a compensation of Rs100 crore alongside an on-air apology within 15 days.

Brand Makers

CXO Moves: Ogilvy, Dentsu, Publicis, Sony Liv, Prime, Edelweiss, Jubilant and more

All the key executive moves in the world of brands.

How it Works

Zee-Disney Star deal: Is cooperation the new norm?

Unpacking how the Zee-Disney Star ICC men’s cricket deal will help the media companies.

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Storyboard18 today has grown into the premier, multi-media destination for the news and the views that matter to the A&M community. In a short span of time, through its pioneering content and properties, Storyboard18 has become an aspiration platform where a mention matters more than the rest, setting the agenda and creating an impact for individuals, brands and businesses. Storyboard18 probes and provokes, igniting heated debates and discourse on the issues and topics that matter. Its breadth of content has grown to include trend-setting coverage of not only the advertising, marketing and media industries, but also startups, policy and tech. Storyboard18's IPs slate has grown to include marquee, aspirational properties like The Visionaries and Share The Spotlight. With its digital depth and television presence through two shows - Media Dialogues With Storyboard18 and the Storyboard18 weekend show, the brand has solidified its position as the apex platform for the A&M industry.

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