Breaking down the advent of metaverse, digital collectibles, virtual personality extensions and data on the blockchain.
The space can unlock newer capabilities if audio platform providers can innovate more.
The amalgamation of AdTech and MarTech (Madtech), the Google antitrust lawsuit and privacy issues that trouble the consumers are some of the concerns which are being faced by this industry.
Correlation between content, clicks, and conversions
While data owners and processors are making significant investments towards technologies that help them get data, very little is being done by them today that mitigates risks while using it.
