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TALENTED

Brand Makers

‘Sham’, ‘scam’: Cannes Lions-award winning ads under public scrutiny

As Britannia’s ‘Nature Shapes Us’ and Indian Railways’ ‘Lucky Yatra’ face backlash for winning awards despite limited public impact, critics are calling out India’s ad industry for performative sustainability and campaign-first credibility.

How it Works

Britannia and Talented respond to greenwashing accusations

Polina Zabrodskaya’s article received overwhelming support for her takedown of Britannia’s Cannes-winning sustainability campaign, while also reflecting broader disillusionment with the advertising industry's performative greenwashing and the awards culture that enables it

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Agency News

WhatsApp Sting: Dentsu CEOs secretly fed chat intel to CCI amid probe

Advertising

Is Snapchat's bid to attract Indian advertisers working?

Advertising

Consolidation or Collision? How ad land’s mergers create crisis of overlapping of leadership roles

Brand Makers

Meta names Arun Srinivas as the Managing Director and Head for India

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Storyboard18 today has grown into the premier, multi-media destination for the news and the views that matter to the A&M community. In a short span of time, through its pioneering content and properties, Storyboard18 has become an aspiration platform where a mention matters more than the rest, setting the agenda and creating an impact for individuals, brands and businesses. Storyboard18 probes and provokes, igniting heated debates and discourse on the issues and topics that matter. Its breadth of content has grown to include trend-setting coverage of not only the advertising, marketing and media industries, but also startups, policy and tech. Storyboard18's IPs slate has grown to include marquee, aspirational properties like The Visionaries and Share The Spotlight. With its digital depth and television presence through two shows - Media Dialogues With Storyboard18 and the Storyboard18 weekend show, the brand has solidified its position as the apex platform for the A&M industry.

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