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From viral debut to viable business: The make-or-break test for Kusha Kapila's UnderNeat

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Why OpenAI is hiring 100 ex-bankers: Inside the ChatGPT-maker's secret project to automate Wall Street's grunt work

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Adland’s Eastward shift: India powers growth for WPP, Publicis, Havas and Omnicom amid global slowdown

Gaming

HUL’s entry into Esports opens door for FMCG majors to tap India’s expanding gaming audience

Brand Marketing

Advertising's identity crisis: Comedy agencies, meme metrics and the death of brand memory

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Storyboard18 today has grown into the premier, multi-media destination for the news and the views that matter to the A&M community. In a short span of time, through its pioneering content and properties, Storyboard18 has become an aspiration platform where a mention matters more than the rest, setting the agenda and creating an impact for individuals, brands and businesses. Storyboard18 probes and provokes, igniting heated debates and discourse on the issues and topics that matter. Its breadth of content has grown to include trend-setting coverage of not only the advertising, marketing and media industries, but also startups, policy and tech. Storyboard18's IPs slate has grown to include marquee, aspirational properties like The Visionaries and Share The Spotlight. With its digital depth and television presence through two shows - Media Dialogues With Storyboard18 and the Storyboard18 weekend show, the brand has solidified its position as the apex platform for the A&M industry.

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