WPP

Advertising

WPP cuts profit, revenue outlook for 2025 as client spending slows amid tougher economy

WPP has cut its 2025 outlook, citing weaker client spending and a tough macro environment, with revenue now expected to fall up to 5% for the year.

Agency News

Haleon initiates a global creative agency review

The aim is to streamline work, which is currently spread across three ad holding companies: WPP, Interpublic Group (IPG), and Publicis Groupe.

Agency News

Breaking: Dentsu breaks silence, admits to blowing whistle in CCI’s media cartel probe

The CCI’s leniency program, which incentivizes cartel members to come forward in exchange for reduced penalties or immunity, has emerged as a key tool in uncovering covert agreements.

Brand Makers

WPP’s AI tool claims 60% lower acquisition costs, 28% higher revenue in pilot campaigns

The move reflects a larger shift at WPP Media, which is increasingly orienting itself around measurable outcomes, not just media buys.

How it Works

WPP slams Publicis over Epsilon ad quality in client-facing report

In a report shared directly with clients, WPP claims that Epsilon’s SSP, Conversant, underperforms on critical ad metrics and pushes Made-for-Advertising (MFA) and clickbait content.

Brand Makers

End of an era: Mark Read's legacy and the future for WPP India

In 2025, WPP lost its crown as the world’s largest ad network, with major clients like Coca-Cola and Paramount walking away. Employee unrest and plummeting market value added to the mounting pressure on Global CEO Mark Read.

Brand Makers

“We are ultimately a people business,” says Mark Read as AI reshapes WPP workforce

Outgoing WPP CEO, Mark Read’s words echo irony as his tenure saw sweeping restructurings, job cuts and heavy AI investment.

Brand Makers

All you need to know about Mark Read: The quiet transformer behind WPP's new age

From navigating a digital revolution to weathering controversy over return-to-office mandates, Mark Read’s tenure leaves a mixed but undeniable imprint on the advertising giant’s future.

Brand Makers

WPP likely to communicate new structure to all partners in India; Global CEO Mark Read announces exit

Mark Read, who has spent more than three decades at the British communications giant and served as C.E.O. since 2018, will retire from the role and leave the company’s board on Dec. 31. WPP said a search for his successor is already underway.

Brand Makers

WPP CEO Mark Read to step down; ad holdco says search for a successor is underway

Philip Jansen, Chair of WPP, said: “On behalf of the Board, I would like to thank Mark for his contributions not only as CEO but throughout his more than 30 years of leadership and service to the Company.”

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