WPP

How it Works

WPP, Havas, Omnicom: Are advertising’s biggest holdcos recasting agencies as AI Operating Systems?

Brand Makers

WPP launches Agent Hub on WPP Open for agentic AI marketing

Agency News

Revenue gaps don’t justify valuation divide in global ad groups: Sir Martin Sorrell

Agency News

IBM calls for global agency review of $330 million media business

Agency News

WPP defers global pay reviews to 2026 as Cindy Rose’s strategic overhaul gathers pace

Agency News

Former WPP Chief Mark Read takes helm at Kantar Media after HIG Capital’s $1.1 billion buyout

Agency News

After Omnicom–IPG mega merger, industry eyes possible WPP–Havas tie-up

Agency News

Ex-GroupM chief sues WPP, alleges GroupM turned client rebates into secret profit centre

Agency News

WPP ropes in McKinsey to steer strategic overhaul amid profit slump

Advertising

WPP stock plunges as agency group issues second revenue downgrade in three months

Agency News

India shines as WPP’s lone bright spot with 6.7% growth amid global slowdown

Agency News

“I acknowledge our recent performance is unacceptable”: WPP CEO Cindy Rose on resetting strategy after weak Q3

Brand Makers

CVL Srinivas pays tribute to Piyush Pandey: “A legend of the industry and a genuine human being who spoke straight from the heart”

Advertising

WPP launches AI platform ‘Open Pro’ to let brands create and publish ads independently

Advertising

WPP faces US class action lawsuit over alleged misleading financial statements

Digital

WPP expands Google partnership with $400 million bet on AI-powered marketing

Brand Makers

“Focus on what you can control”: Inside the leadership mindset of WPP Media’s Prasanth Kumar

Brand Makers

'Training for transformation': Prasanth Kumar on WPP Media's people and tech-led playbook for clients and growth

Brand Makers

Prasanth Kumar: India set to climb WPP Media’s global ranks with responsible growth

Brand Makers

Exclusive: WPP Media's Prasanth Kumar on India, AI, accountability, growth and transformation

Storyboard18 today has grown into the premier, multi-media destination for the news and the views that matter to the A&M community. In a short span of time, through its pioneering content and properties, Storyboard18 has become an aspiration platform where a mention matters more than the rest, setting the agenda and creating an impact for individuals, brands and businesses. Storyboard18 probes and provokes, igniting heated debates and discourse on the issues and topics that matter. Its breadth of content has grown to include trend-setting coverage of not only the advertising, marketing and media industries, but also startups, policy and tech. Storyboard18's IPs slate has grown to include marquee, aspirational properties like The Visionaries and Share The Spotlight. With its digital depth and television presence through two shows - Media Dialogues With Storyboard18 and the Storyboard18 weekend show, the brand has solidified its position as the apex platform for the A&M industry.

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