WPP

Brand Makers

Cindy Rose takes the helm at WPP from Mark Read, with big promises and bigger challenges ahead

How it Works

India’s growth story faces an infrastructure roadblock, warns Sir Martin Sorrell

Brand Makers

Sir Martin Sorrell: Omnicom–IPG merger is cost play, WPP should be broken up

Brand Makers

The next era belongs to India - and to AI: Sir Martin Sorrell maps the future of advertising

Advertising

Mastercard shifts global media duties to WPP Media, ending decade-long partnership with Dentsu's Carat

Brand Makers

Mark Read bows out of WPP with AI vision, revenue slump, and a tough road ahead for successor

Advertising

Adland’s Identity Crisis: Is short-termism undermining the soul of advertising?

Agency News

WPP slashes global workforce as revenue contracts

Brand Marketing

'Creative agencies will be in trouble': Maruti’s Partho Banerjee on the battle for Gen Z attention

Agency News

WPP sees sharp decline in China, flat growth in India amid broader APAC slowdown

Advertising

WPP Media and Nielsen strike a new deal to expand audience measurement partnership

Brand Makers

WPP Media names Sairam Ranganathan as Head of Commerce in India

Advertising

Microsoft's Cindy Rose to succeed Mark Read as WPP CEO

Advertising

WPP cuts profit, revenue outlook for 2025 as client spending slows amid tougher economy

Agency News

Haleon initiates a global creative agency review

Agency News

Breaking: Dentsu breaks silence, admits to blowing whistle in CCI’s media cartel probe

Brand Makers

WPP’s AI tool claims 60% lower acquisition costs, 28% higher revenue in pilot campaigns

Advertising

WPP slams Publicis over Epsilon ad quality in client-facing report

Advertising

End of an era: Mark Read's legacy and the future for WPP India

Advertising

“We are ultimately a people business,” says Mark Read as AI reshapes WPP workforce

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