ZEPTO

Brand Marketing

Zepto bets big on data with Zepto Atom, aims to redefine brand strategy

Co-founder and CEO Aadit Palicha said Zepto Atom empowers brands with granular visibility, offering performance tracking down to the PIN-code level, a capability rarely available on Indian e-commerce platforms.

Gaming

Quick Commerce or Quick cash? Zepto’s promotion of illegal betting firm Parimatch

Zepto not only promoted Parimatch but also went as far as including flyers in customer orders, essentially delivering gambling ads straight to people’s homes.

Digital

Zepto outshines Blinkit in YouTube campaign reach, achieves 2.9x more impressions

Zepto outperformed Blinkit on all key metrics, cementing its position as the leader in the quick commerce category.

How it Works

‘Q-commerce is here to stay, retailers must upgrade themselves’, says CEO of Retailers Association of India

On September 26, Madras High Court lawyer K Narasimhan alleged in his complaint to the DPIIT that e-commerce platform Flipkart is offering discounts at product level for select sellers and creating a non-competitive environment.

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