Digital
Leading with purpose creates wins for consumers, community and country: Hina Nagarajan of Diageo India
Havas Creative's Mark Sinnock on consumer-marketer relationships, CMO's focus on ROI, fancy designations and more
Mark Sinnock, global chief strategy, data & innovation officer, Havas Creative
Mark Sinnock, global chief strategy-data and innovation officer at Havas Creative, offered crucial insights during an interview with Storyboard18's Shibani Gharat. The discussion covered a range of compelling topics, including the evolving dynamics between advertisers and consumers, the challenges strategy professionals encounter while navigating an ever-changing world, the influence of CMOs prioritizing ROI and data on the role of planners, and the potential implications of the emergence of creative designations such as "Creative Strategist" on the significance of planning.
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SPOTLIGHT
At the Storyboard18 DNPA Conclave 2025, Union Minister Ashwini Vaishnaw spotlighted the critical role of traditional media in an evolving digital landscape. He emphasized that such gatherings can aid the govt in formulating more effective policies for a balanced and sustainable media ecosystem.
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