CXO-INTERVIEW

Advertising

Sachin Tendulkar and Ageas Federal Life Insurance challenge conventional notions of financial planning

Erum Kidwai, Sr. Vice President and Head Marketing, Ageas Federal Life Insurance discusses the latest annual campaign with Sachin Tendulkar, women's increasing influence in insurance purchase decisions, and the company's adoption advanced VFX and animated storytelling.

Brand Makers

Kotak Mahindra Bank’s Rohit Bhasin: Marketers must keep consumers at the heart of everything

According to Rohit Bhasin, president, retail liabilities, product and chief marketing officer, Kotak Mahindra Bank, it’s important to understand the needs of the customer. And to build products and solutions that answer those needs, otherwise the customer is not going to buy them.

Interviews

MobiKwik's Upasana Taku: By 2028, 800 million plus Indians will transact via digital mediums

Upasana Taku, co-founder and CFO of MobiKwik shares her thoughts on receiving an award from the President for being the first woman to lead a payment startup, need for diversity and inclusion but not at the cost of favouritism, artificial intelligence, the fintech landscape and more.

Interviews

IPL and elections combined could result in 20-30 percent higher Adex quarter-on-quarter: IPG Mediabrands' Hema Malik

Storyboard18 caught up with Hema Malik, Chief Investment Officer, IPG Mediabrands India to understand what sort of shift there has been in ad spends in the last two months, the top spending categories, major reasons behind the AdEx surge and more.

Interviews

Brands are at their strongest when they serve up the story their audience expects: MullenLowe Lintas' S.Subramanyeswar

Storyboard18 caught up with S.Subramanyeswar, Group CEO – India and Chief Strategy Officer – APAC of MullenLowe Group to break down the State of State's initiative and understand its intricacies and how it will benefit India and its brands in the long run.

Interviews

Max Life Insurance's Rahul Talwar on building a proprietary narrative around trust

Rahul Talwar, Chief Marketing Officer, Max Life Insurance shares what Bharosa means for Max, how the insurance company has been targeting women, GenZs, the LGBTQIA community and the insights that came out from the studies - India Protection Quotient and India Retirement Index Study.

Brand Makers

Crompton Greaves’ Pragya Bijalwan: If you fall seven times, stand up eight times & you’re sure to win

Pragya Bijalwan says resilience will help you see the right things happening at the end of the day.

Interviews

We aim to instill a sense of responsibility and agency among our users: BluSmart's Anirudh Arun

Anirudh Arun, Co-founder & CEO, BluSmart Fleet discusses the origins of the #SmartCitizen campaign, how higher disposable income is impacting BluSmart, perks of having an in-house creative team, and more.

Interviews

News and live sports platforms experiencing significant traction amidst IPL and elections: Interactive Avenues' Harish Iyer

The top ad spending categories during this period of IPL and elections include beverages, e-commerce, automotive, BFSI, and consumer electronics.

Interviews

Orient Electric's Anika Agarwal on importance of IPL and general elections, digital spends and more

Anika Agarwal, Chief Marketing and Customer Experience Officer, Orient Electric shares what makes MS Dhoni the ideal brand ambassador for Orient Electric, talks about Orient being present for both IPL and general elections, and more.

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