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'Heart and Smart': How Kotak Life is changing the narrative in BFSI marketing
Catch the full conversation on Media Dialogues with Storyboard18 on CNBC-TV18.
Ashish Nair, CMO & Head - Customer Value Management & Health Tech, Kotak Life
Legacy, security, and the power of smart financial planning - these are the pillars of Kotak Life’s latest campaign, ‘Viraasat Ban Ke Hi Rahegi.’ But what inspired this message, and how does it connect with the evolving aspirations of Indian consumers? Today, we have with us Ashish Nair, CMO & Head - Customer Value Management & Health Tech at Kotak Life, to take us through the campaign’s journey, the changing landscape of BFSI marketing, and how Kotak Life is staying ahead in a rapidly transforming market.
Catch the full conversation on Media Dialogues with Storyboard18 on CNBC-TV18!
SPOTLIGHT
According to LinkedIn’s research with over 1,700 B2B tech buyers, video storytelling has emerged as the most trusted, engaging, and effective format for B2B marketers. But what’s driving this shift towards video in B2B? (Image Source: Unsplash)
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