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'Heart and Smart': How Kotak Life is changing the narrative in BFSI marketing
Catch the full conversation on Media Dialogues with Storyboard18 on CNBC-TV18.
Ashish Nair, CMO & Head - Customer Value Management & Health Tech, Kotak Life
Legacy, security, and the power of smart financial planning - these are the pillars of Kotak Life’s latest campaign, ‘Viraasat Ban Ke Hi Rahegi.’ But what inspired this message, and how does it connect with the evolving aspirations of Indian consumers? Today, we have with us Ashish Nair, CMO & Head - Customer Value Management & Health Tech at Kotak Life, to take us through the campaign’s journey, the changing landscape of BFSI marketing, and how Kotak Life is staying ahead in a rapidly transforming market.
Catch the full conversation on Media Dialogues with Storyboard18 on CNBC-TV18!
SPOTLIGHT
At the Storyboard18 DNPA Conclave 2025, Union Minister Ashwini Vaishnaw spotlighted the critical role of traditional media in an evolving digital landscape. He emphasized that such gatherings can aid the govt in formulating more effective policies for a balanced and sustainable media ecosystem.
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