Digital
Leading with purpose creates wins for consumers, community and country: Hina Nagarajan of Diageo India
India recorded highest growth globally for Mercedes: Lance Bennett
A Storyboard18 exclusive conversation with Lance Bennett the new VP of sales and marketing at India’s leading luxury car maker Mercedes Benz India.
Lance Bennett, VP - Sales and Marketing, Mercedes-Benz India (Image sourced via LinkedIn)
Mercedes-Benz India had a stellar 2022 and started this year with a bang. In fact, the company reported record sales in India during the first quarter of 2023, with its top end cars priced above one crore seeing accelerated growth. It was also around this time that Lance Bennett took over as sales and marketing chief of the German auto maker here in India. In an interview with Storyboard18’s editor Delshad Irani, Bennett spoke about the brand’s marketing strategies and where he sees consumers of luxury vehicles going.
Watch.
SPOTLIGHT
At the Storyboard18 DNPA Conclave 2025, Union Minister Ashwini Vaishnaw spotlighted the critical role of traditional media in an evolving digital landscape. He emphasized that such gatherings can aid the govt in formulating more effective policies for a balanced and sustainable media ecosystem.
Read MoreIN PHOTOS: At Global Pioneers Summit, visionaries chart the future of business and creativity
From the chiefs of Nestle, Diageo, Colgate, PepsiCo, Zetwerk and CRED to AI visionaries, marketing mavens, top creators, ad legends and leading global agencies' CEOs, the brightest minds converged at the Storyboard18 Global Pioneers Summit for an action-packed day of meaningful dialogues on creativity, commerce and culture.