Agency News
'Why buy a network that even Dentsu couldn’t fix?': Inside the gamble of Dentsu's international arm sale
Indian Women's Cricket team captain Harmanpreet Kaur on increased viewership and brand interest in women's cricket
Harmanpreet Kaur, a cricketer, talks about the future of women's cricket, the biggest change, increased viewership, and more.
Indian Women's Cricket Team Captain, Harmanpreet Kaur
Women's cricket has come a long way in the past 2 years. There is more and more interest from audiences to watch the sport with interest. Fans of men's cricket are keen on watching women's cricket as well. On the other hand, a new audience too is developing solely devoted to women's cricket. Naturally, with the increase in demand and viewership, brands too are eager to hop on board and bask in the spotlight. The future of women's cricket is bright and the audience is only going to grow.
Storyboard18's Shibani Gharat recently had the chance to catch up with Indian Women's Cricket team captain, Harmanpreet Kaur to discuss the future of the sport, brand interest and more.
Listen in.
SPOTLIGHT
According to LinkedIn’s research with over 1,700 B2B tech buyers, video storytelling has emerged as the most trusted, engaging, and effective format for B2B marketers. But what’s driving this shift towards video in B2B? (Image Source: Unsplash)
Read MoreExplained: Standing Committee’s draft report on India’s fight against Fake News
India’s parliamentary panel warns fake news threatens democracy, markets and media credibility, urging stronger regulation, fact-checking, AI oversight and global cooperation.