Interview with Cake’s Rosie Holden and Havas Group’s Rana Barua

Holden and Barua on the launch of Cake, the UK-based creative agency, in India.

By  Storyboard18| Jul 25, 2022 2:32 PM
Rosie Holden, CEO, Cake
First Published onJul 23, 2022 12:25 PM

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