Brand Marketing
FMCG firms cut senior roles by 32%; Total headcount shrinks 9.26% in FY25
Interviews with Tyler Turnbull, Anuj Poddar & Avinash Shekhar
FCB’s Turnbull on India plans; Bajaj Electricals’ Poddar on trends in consumer appliances business; and ZebPay’s Shekhar on the brand’s new campaign.
Tyler Turnbull, Global CEO, FCB
In this episode of Storyboard 18, we speak exclusively with Tyler Turnbull, the new Global CEO of FCB, on his recent visit to India. We also catch up with Bajaj Electricals Limited's Executive Director Anuj Poddar who shares plans for summers, key focus areas for the coming months and the impact of the Covid-19 pandemic on consumer appliances business. Finally, we talk with Avinash Shekhar, the CEO of ZebPay, about their new campaign and advertising of crypto products in India.
Perplexity CEO claims AI browser could replace recruiters and admin assistants
According to Aravind Srinivas, a single prompt to the Comet browser could automate a recruiter's entire workflow. This includes sourcing candidates, contacting them, tracking responses, and even scheduling interviews and generating meeting briefs.