Advertising
Layoffs in Adland: Omnicom's acquisition of IPG nears finish line. But at what human cost?
Interviews with Tyler Turnbull, Anuj Poddar & Avinash Shekhar
FCB’s Turnbull on India plans; Bajaj Electricals’ Poddar on trends in consumer appliances business; and ZebPay’s Shekhar on the brand’s new campaign.
Tyler Turnbull, Global CEO, FCB
In this episode of Storyboard 18, we speak exclusively with Tyler Turnbull, the new Global CEO of FCB, on his recent visit to India. We also catch up with Bajaj Electricals Limited's Executive Director Anuj Poddar who shares plans for summers, key focus areas for the coming months and the impact of the Covid-19 pandemic on consumer appliances business. Finally, we talk with Avinash Shekhar, the CEO of ZebPay, about their new campaign and advertising of crypto products in India.
SPOTLIGHT
According to LinkedIn’s research with over 1,700 B2B tech buyers, video storytelling has emerged as the most trusted, engaging, and effective format for B2B marketers. But what’s driving this shift towards video in B2B? (Image Source: Unsplash)
Read MoreExplained: Standing Committee’s draft report on India’s fight against Fake News
India’s parliamentary panel warns fake news threatens democracy, markets and media credibility, urging stronger regulation, fact-checking, AI oversight and global cooperation.